Nature gives life to AkzoNobel’s Colour of the Year 2023
AkzoNobel, a leading paints and coatings company, and manufacturer of Dulux paints in Sri Lanka, has revealed its highly anticipated Colour of the Year 2023 as Wild Wonder. It’s a hue that’s inspired by the warm tones of harvested crops and its upbeat glow connects us with nature to create a sense of energy and positivity.
As people search for support, connection, inspiration and balance in the world today, they are diving into the wonders of the natural world to find them. Extensive research conducted by a team of in-house paints and coatings colour experts and international design professionals, have found hope at the heart of global social design and consumer trends.
“Wild Wonder speaks to us in a language we instinctively understand,” says Creative Director of AkzoNobel’s Global Aesthetic Center Heleen van Gent. “Nature is what inspires us and makes us feel better in our lives and in our homes. That’s why, for the first time in 20 years, our entire colour palette has been inspired by the rhythms of nature,” she adds.
Four Dulux decorative paint colour palettes have been designed around Wild Wonder (Winter’s Silence 50YY 49/191): Lush Colours (forest hues), Buzz Colours (meadow brights), Raw Colours (harvest shades) and Flow Colours (seashore tones).
For consumers personalising their homes and urban environments, these palettes make it easy to choose wall colours for a timeless look that’s also bang on trend.
“As concerns about mental health increase around the world, creating a home that feels in touch with the natural world couldn’t be timelier,” observes Managing Director of AkzoNobel Decorative Paints, South East Asia and South Asia Oscar Wezenbeek.
“We need a space that can give us support in challenging times – a place that brings a hint of the outdoors, the echo of a landscape and a sense of belonging. Wild Wonder and its complementary colour palettes can help our consumers feel inspired by the wonders of the world and bring some of that natural magic into their homes,” he adds.
“When consumers set out to transform their living spaces, they find assurance in our colour expertise and guidance,” says Managing Director of AkzoNobel Sri Lanka Wasantha Heenatigala.
He elaborates: “Through Colour of the Year 2023, we look forward to fostering stronger collaboration with our industry partners while inspiring creativity and experimentation to create unique, human-centric solutions that will uplift homes, offices and communities.”
The year 2023 brings two major milestones for AkzoNobel’s Global Aesthetic Center. Its ColourFutures trend forecast will be celebrating its 20th anniversary while the team also reaches three decades of trend analysis, colour research, colour design and art direction at AkzoNobel.