Parents take comfort as USL delivers the ultimate solution

When a couple discovers that they are soon to be parents, they naturally set out to ensure that their baby will be provided with everything he or she could possibly need to maintain good health, happiness, security and comfort.

Providing a solution to this parental desire is Unilever Sri Lanka, with the launch of the Comfort Ultra Pure. Launched at the Comfort Family Fair, a 3 day event that will showcase a wide range of products and services all geared at serving the new or soonto-be parent, Comfort Ultra Pure is a sensitive variant that is mild in fragrance, designed for babies, children, and those with sensitive skin, making it the perfect choice for discerning parents.

Speaking from inside the large crib that served as the centerpiece of the launch, Shazan Zahir, Assistant Brand Manager - Comfort at Unilever Sri Lanka, described the event as one 'built to serve those soon-tobe parents who are looking to make the best decisions for their newborn.'

He further went onto say "A baby's skin is thin and delicate. Though it does get thicker with time, it is physically fragile and prone to irritation, therefore parents must pay spe- cial attention to caring for the clothes their babies wear as well as the bedding, towels and anything else that they use. Fabric conditioners like Comfort Ultra Pure can help keep fibers smooth so clothes feel soft and gentle against skin, thus reducing irritation."