Waking up to a new lifestyle is no longer an illusion

HSBC has introduced a new concept for its popular Lifestyle loan offering; "Wake Up".

Through this personal Lifestyle Loan facility, the dream of owning a vehicle, obtaining a higher education, planning that fairy tale wedding to travel needs and even home improvements and more, can now be easily realised.

To further enhance the loan facility, customers will also be presented with a value booklet with offers in the five Lifestyle Loan categories that range from vehicle, home improvement, wedding, travel and education, amounting to over Rs 100,000/-.

Nilantha Bastian, Head of Retail Banking and Wealth Management, stated, "HSBC Lifestyle loans have become a phenomenon with great demand by customers. This has gained momentum in the past where we have seen an influx of loan disbursements for various lifestyle needs. It is with this intention, that we introduced our latest campaign and we hope this personalised service will meet the requirements of our customers by adding value and convenience."

Not only are HSBC'S Lifestyle Loans varied in choice, but also hassle free, as customers who wish to apply for a loan would not be required to remit their salary to HSBC, have an existing account, provide guarantors or make an initial down payment. Customers could simply apply for a Lifestyle Loan with HSBC by dialing a designated number and having a sales representative visit them at home or office for this purpose. To speed up the process and expedite loans faster, HSBC has introduced a next day approval and door step service, to ensure customers are guaranteed a personalised service with no hassle.

Speaking on the new concept, Nadeesha Senaratne, Head of Cards and Consumer Assets, said, "HSBC'S Lifestyle loans since its launch in 2004, has continued to offer customers a lifestyle aspect rather than a simple financial solution. The new concept is based on the simple insight that we often tend to neglect our own aspirations and disregard our needs, feeling they are beyond our reach. We hope the new concept 'Wake Up', as the name suggests, will inspire customers to live their dreams and not miss out on the opportunity of enjoying the lifestyle they desire."