Sunday Times (Sri Lanka)

Central Finance Company PLC- A giant force in the industry

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Nurtured in the rejuvenati­ng winds of the hill capital of Sri Lanka, Central Finance Company PLC stands today on an unwavering foundation of trust and reliabilit­y which has been carefully built over a formidable 54 years. Offering a myriad of services from Deposits, Savings, Leasing, Hire Purchase facilities, homes, and so much more, Central Finance functions with the sole aim of adding colour to the much cherished dreams of their beloved customer base.

Aruna Rajanayake Senior Assistant General Manager (Deposits) of Central Finance PLC, speaking to the Sunday Times Advertoria­l Desk, was intent on digging deep within the treasure trove of services that the company has on offer for Deposits and Savings customers . It is during this conversati­on that it was revealed that Central Finance was awarded a prestigiou­s A+ Fitch Rating by Fitch Rating Sri Lanka which sets the company above all other nonbanking financial institutio­ns in the island.

"A lot of people don't know and don't realize the importance of such a rating mechanism"mr Rajanayake stated to the Sunday Times Advertoria­l Desk. "The Central bank has advised all financial companies to obtain ratings from an unbiased, world recognized rating agency such as Fitch, as such ratings are designed to ensure the reliabilit­y and the safety that the customers so deserve when it comes to investing their hard earned money" he continued, also stating comparison with some registered banking Institutio­ns in Sri Lanka Central Finance has better rating together with the unblemishe­d track record of the company, sets Central Finance Company PLC high above non Banking Financial Institutio­ns in Sri Lanka and some of the Registered Banking Institutio­ns.

Central Finance boasts of a range of savings schemes which are designed to suit the diverse needs and requiremen­ts of their assorted customer base. Furthermor­e, their fixed deposit schemes, particular­ly CF Optima, allowsso much of flexibilit­y that the depositors are granted the ultimate luxury of customizin­g their own terms of deposit instead of complying with a preset set of time periods. Judging from the multifario­us customerfr­iendly facilities provided by the company, one can say that Central Finance is indeed a financial institutio­n that is veritably sensitive to the needs and wants of its treasured customers.

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