Multilac platinum range at Architect 2012

The Multilac stall won the Merit award for the best stall with innovative use of colours at the Architect Exhibition held from 22nd to 26th February 2012 at the BMICH, Colombo.

Multilac showcased its creativity and ingenuity at the event by using colours in an extremely innovative manner, transforming the stall into an eye- catching one. The new Multilac Platinum range of paints was displayed prominently at the stall.

Mr.mizver Makeen, Managing Director said: " Although stalls at exhibitions are routine fare, Multilac has always created stunning displays at our stall, not only to attract more footfalls but also to showcase the expertise and technical skills that set the company apart from competition.

The ' Architect' is a prominent event attracting professionals from the construction industry and interested customers. We are proud to have our stall handpicked at such a prestigious event. Further, in a bid to attract prospective customers, Multilac decided to hold interactive sessions with customers so as to engage their interest not only in our range of paints, but also to explain to them how colours affect moods and magically transform residential and office spaces.

These sessions helped to build greater brand awareness for Multilac amongst the many visitors to the exhibition and serve to enhance our brand equity further."

The Multilac staff painted display panels using the Multilac Platinum range of paints while adding attractive and creative designs. Visitors were thrilled to watch this display of artistry and some of them were volunteered to come forward and paint their own designs on the panels.