Godrej introduces its stylish, hi-tech range of refrigerators with Singer

Godrej, one of India's largest and most respected conglomerates with businesses spanning industrial engineering and appliances etc, in Colombo this week launched its hitech and stylishly designed range of refrigerators in several models and colours under the Godrej EON brand, with the local partner being, Singer. Godrej manufactures 1.3 million entry-level to high end refrigerators annually, and have reached markets in the Middle East, Africa, and now Asia.

Commenting on the link up with Godrej, Singer Group CEO Asoka Pieris said: "We are proud to join hands with a company like Godrej, with their reputation as a pioneer, innovator and key player in the Indian consumer durables market. With our commitment to offer the best and widest choice of appliances to our customers we are happy to include this international class range of refrigerators from Godrej and provide the extensive distribution and after sales services we are famed for, to support this brand."

Godrej's EON refrigerator range being introduced in Sri Lanka com- prises four two-door models of varying capacities to suit newlyweds or large families. "They are of the easy-to-upkeep frost-free type and are built with many freshnessprotecting, convenience-providing and green technology features. These include Godrej's patented Cool Shower Technology which comprises shelves with in-built air vents to ensure uniform cooling, silver-enriched air vents, fruit tray and freezer box to ensure anti-bacterial action and keep food fresh, a unique Godrej invention to conveniently hang poly bags of frozen foods in the freezer, palladium-carbon based deodorizers, jog-dial moisture controls, together with toughened glass shelves and zincoxide anti-rust protection (ZOP) to provide enhanced durability," a statement from the company said.

The launch event was graced by Godrej Appliance's Vice President for Sales and Marketing Kamal Nandi, who was responsible for rejuvenating the Godrej brand into a youthful, contemporary & vibrant one, making it "Mind Leader" in the refrigerator industry. He was joined by Godrej's Senior GM for Appliance Exports Diptendu Bhattacharya.the range will be marketed through Singer's Sisil World, Singer Mega and selected Singer Plus stores and independent retail dealers.