Abans introduce the most affordable Blu-ray disc player from the World's No. 1 DVD brand - Philips

Get ready to discover a sensational new viewing experience with razor sharp HD quality. Philips - well known as the world's No.1 brand of DVD Players, present the Philips Blu-ray Disc Player with full HD 1080p at 24 fps for sensational cinema-like experience - all for the lowest price in the market.

So, what is Blu-ray? In a nutshell, Blu-ray is the new generation optical disc format that is rapidly replacing the DVD! Unknown to many viewers, another very important difference is that not only do you enjoy richer video quality, you also have a crystal clear sound experience as well - for the total home entertainment 'package'.

It was developed to enable HD recording & playback, and is able to store a large amount of data (which is over 5 x the normal capacity of a DVD) from 25 - 50GB with over 9 hours of HD video and 23 hours standard definition (SD) on just a 50GB Disc. With the rapidly spreading popularity of Blu-ray around the world and in Sri Lanka, thanks to Philips, the craze over pristine quality Blu-ray will only keep rising.

Imagine scenes ' coming to life' as details ' leap' at you, movements smoothen and images turn crystal clear. Another very, very crucial aspect of the Philips Blu-ray experience is the uncompressed surround-sound, which enhances your audio experience to a whole new level of satisfaction. Another cool reason to go crazy over Blu-ray is that because of the high storage capacity, it also enables a host of interactive possibilities to be built in. Seamless navigation during playback and other exciting features like pop-up menus bring a whole new personalized dimension to home entertainment.

In addition to the greater video and audio quality, the extra storage capacity also means that there will be plenty of room for additional content and special features. For example, you will be able to bring up the menu system as an overlay without stopping the movie, and you can have the director of the movie on the screen explaining the shooting of a scene while the scene is playing in the background (only in selected Blu-ray titles) The advanced interactivity combined with the networking features of Blu-ray will also allow content producers to support new innovative features such as downloading extras, updating content via the web and watching live broadcasts of special events. Spectacular video quality, crystal clear sound quality - there are so many reasons why you should be looking out for a Philips Blu -ray Disc Player of your own. So, what are you waiting for? Magnify your cinematic experience with the features rich Philips Blu-ray Disc Player - at the awesome, lowest price in the market of Rs. 13,990/Philips Blu-ray Disc Players are available at Abans Showrooms Islandwide. Convenient easy payment terms are also available to suit your budget.

Hurry! For more information call our hotline on 4520989