Sunday Times (Sri Lanka)

Singer's wireless burglar alarm offers true peace-of-mind for Sri Lankan families

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Singer Sri Lanka's reputation for putting its customers' needs at the forefront was highlighte­d once again last year. The retail giant, winner of the People's Award for the last 7 years, introduced the Power Max+ Security System from Israelbase­d Visonic, the world leader in wireless burglar alarm systems. The Powermax+ wireless burglar systems has been enthusiast­ically embraced by Singer customers across the island since its introducti­on.

Customers like Mr. O. Nawaz at Mawanella and Mr. Rampala at Kadawatha, for instance, have had their homes saved from potential burglary thanks to the reliabilit­y and advanced technology of the Powermax+ technology.

"Security is of paramount importance to me. The Powermax+ gives me and my family peace-of- mind that our home is secure when we are attending to our day-to-day business. My house was broken into during the afternoon. I was alerted immediatel­y via a telephone message. When we got to the house, no valuables had been burgled. The burglar had fled upon hearing the loud alarm", said Mr. Rampala. Mr. Nawaz, on the other hand, had the unnerving experience of having his family home broken into during the night. Once again, it was the Powermax+ system alerting him that resulted in avoiding the theft of valuable possession­s.

Built on proprietar­y technology, these alarms also alert users on smoke, gas and flooding threats.

Mr. Asoka Pieris, CEO - Singer Sri Lanka said, "At Singer, we are constantly looking to add value to the lives of our customers. We chose to market Powermax+ from Visonic because it has establishe­d a reputation globally for the quality of its burglar alarm systems. As the standard of life of our cus- tomers improves, it is natural for them to examine ways of enhancing the security of their family and business. We are therefore very confident that more Sri Lankans will find the Powermax+ system to be the ideal security solution for their home and business."

Manufactur­ed at its state-ofthe-art production facility in Israel, the Powermax+ system is built to the highest manufactur­ing quality standards, using an ISO 9001-certified process. Visonic has become the world's leading manufactur­er of wireless security systems, producing over 2 million such systems every year in more than 70 countries around the world, by investing in innovative research and developmen­t. In the past few years alone, the company's groundbrea­king work has resulted in 90 registered patents, giving it a technologi­cal edge that no other manufactur­er in the world can claim.

Mr. Dinusha de Costa, Manager, Security Systems - Singer Sri Lanka added, "Since launching the Powermax+, we have secured over 500 homes in Colombo, Kandy, Kurunegala and Anuradhapu­ra. We've received extremely positive feedback from our customers, many of whom were able to prevent major burglaries thanks to the Powermax+ system."

In addition, Singer's own branch network is secured using the Powermax+ system. It has proved to be instrument­al in preventing burglaries since being integrated into the security framework of the various branches across Sri Lanka with the assistance of the local police.

The Visonic Powermax+ security system is available at all Singermega outlets, as well as at select Singerhome­s, Sisilworld and Singerplus stores. The products are backed by Singer's industrybe­st after-sales services.

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