Sunday Times (Sri Lanka)
Inaugural CIM Future Marketers Conference– A resounding success
The inaugural Future Marketers Conference organized by the Student Committee 2011/2012 batch of The Chartered Institute of Marketing (CIM) Sri Lanka Region was well received with a total number of 270 participants. The event was held on Saturday 17th March 2012 at the Union Ballroom, Galadari Hotel. The Student Committee of CIM Sri Lanka Region, comprising of 17 members who are students and practicing marketers took great stride to organize the inaugural conference, which is intended to become an annual event in the future.
Held under the theme ‘Decipher the Future of Marketing’, the full-day event featured key topics that were presented by four renowned and respected guest speakersfollowed by a panel discussion comprising ofdistinguished marketing professionals. Former CEO of Aviva NDB Insurance PLC, Deepalsooriyaarachchi spoke on the topic of ‘The Role of Personality Development’ while Managing Director of CBL Foods International Pvt Limited, Imalfonseka spoke on ‘Leadership and Management in Marketing’.ranjan De Silva, Partner and Senior Management Consultant at Sensei International and Chief Executive Officer of Rahimafrooze Superstores Ltd spoke on ‘Inter-disciplinary Marketing’ and Ravi Fernando, Operations Director at Malaysia Blue Ocean Strategy Institute (MBOSI) spoke on ‘Ethics and Sustainability in Marketing’. Ravi Fernando also served as the moderator of the panel discussion that comprised of Dusty Alahakoon, Yasashewage, Failansaleem, G.S. Sylvester and Mohamed Adamaly as panelists. A thought-provoking and enlightening discourse ensued, with several key issues addressed and discussed.
The event was supported by main sponsor; Dialog Axiata, co- sponsor; University of Ballarat, audio-visual partner;panaudio and media partners; Daily Mirror, Daily FT, YES FM, Y FM and MTV Sports.all participants received a certificate of participation certified by the four guest speakers as well as a CD containing the presentations of the conference.
The Chartered Institute of Marketing (CIM) UK is the world’s largest professional body for marketing, represented locally by the CIM Sri Lanka Region. CIM Sri Lanka strives to continuously support and uplift Sri Lanka’s marketing profession through education and a host of training and development initiatives.