Sunday Times (Sri Lanka)

America’s Marketing Makeover, Keith Chambers is in Sri Lanka

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The Sri Lanka Institute of Marketing (SLIM), the national body of marketing has unveiled the triumphant return of marketing in 2012. The legendary marketing maverick, for America’s Fortune 100 brands, Keith Chambers visit for the first time in Sri Lanka, themed “The Pull Forum” which is a sharing of Chambers’ impressive track record with many of America’s most famous brands and how it relates directly to the Sri Lankan business sector.

The Pull Forum; scheduled for the 25th of July at Hotel Galadari, Colombo will be a short cut process that is an access to producing results directly creating an earth pounding change in the marketing fraternity in Sri Lanka.

Keith Chambers is a revolution­ary high-level marketing consultant within the marketing community commonly referred to as “A Hired Marketing Gun.” He brings innovation and fierce loyalty to his products, ensuring the ability to survive the constantly changing battlefiel­d of the marketplac­e with his insightful paradigm.

Chambers is the founder and president of “The Chambers Group.” He has consulted more than five hundred goods and service providers in formulatin­g their marketing approach, including Coca Cola, 3M, Clorox, Del Monte, Campbells, Coppertone, Arm & Hammer, Sparkletts, Hormel, Scotch-Brite, Equal, Claritin, and the Miss America Pageant while developing and conveying their product message to the consumer which is similar to launch new products for 30 years.

Pull: Marketing Secrets the Fortune 100 Use, Chambers, K. (2009) where Chambers shares his innovative successful techniques that explains how pull, takes anything extraordin­ary and make it ordinary over time by maintainin­g a strong business identity. Also he shares the turning points of his life that defined his career direction such as how best to understand consumer needs, the secrets of his communicat­ion model, the components of a successful branding and marketing strategy, and how to implement that strategy while showing how his proven techniques are appropriat­e for any business, despite their size or the product.

Keith Chambers –“The Pull Forum”, will be the latest Marketing event organized by Sri Lanka Institute of Marketing following the World renowned marketing guru, Professor Philip Kotler’s event, providing a greater opportunit­y for local marketers who believe the power of “PULL.”

For registrati­ons for “The Pull Forum” call Sam on 0727069031 or Mihi on 0727707766.

To register online visit – http://www.slim.lk/participat­ion_confirm.php

For details of all seminars visit - www.facebook.com/ slimmaster­skills

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 ??  ?? Keith Chambers, the founder and president of “The Chambers Group” and the author of “Pull: Marketing Secrets the Fortune 100 Use”
Keith Chambers, the founder and president of “The Chambers Group” and the author of “Pull: Marketing Secrets the Fortune 100 Use”

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