0 to 007mph: Aston Martin create £25,000 super bicycle
It takes seven people two weeks to make and costs £25,000 to buy.
And the high-tech gadgetry on Aston Martin's new road bike could just be enough to tempt James Bond onto two wheels.
Dubbed the 'world's most technologically advanced' bike, the elegant One-77 was based on the firm's £1 million namesake supercar and was launched earlier this month.
And while 007 won't find any on-board rockets at his disposal, there is more than enough to impress even the most dedicated of cyclists.
An on-board computer and touchscreen display details 100 items of information including speed, temperature, rate of climb and power. It also measures ECG, respiration rate and core body temperature.
The state-of-the-art bike even has a Bluetooth connection to share data with smartphones and other devices.
But, in common with its automotive namesake, there will only be 77 ever made.
And while the £25,000 may seem steep to most the firm which built the bike has already received four orders from Australia, Japan and Brazil and seven more inquiries.
The bike was designed and built by Norfolk-based company Factor Bikes which makes components for the motorsport and aerospace industries.
The firm, a subsidiary of bf1systems, has spent the last year developing the One-77 bicycle at their technical centre in Diss.
A team of 15 specialists began work last year to design and make the bicycle on behalf of Aston Martin.
Simon Roberts, project manager at Factor Bikes, said: 'We are using a lot of electronics in the bike to take lab data measurements on the road and there are components we use in motorsport that we have adapted for the One-77.
'The cranks measure the left and right leg power 200 times a second and the electronics on the handle bars measure things like GPS, heart rate, temperature, humidity, and altitude.'
The cutting-edge road bike, one of the world's most expensive, comes in seven different colours, including classic racing green.