Sunday Times (Sri Lanka)

Efutures holds SEO Training Workshops for Internal Staff

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EFutures, a leading provider of IT consultanc­y and software solutions, recently had a series of training sessions on SEO by an Australian SEO expert William Ryall, founder and CEO of Ryall Media. Mr. Ryall is an expert in the area of Search Engine Optimizati­on and has managed to achieve a high success rate for achieving top search engine rankings for his clients in Australia and England. The training programme was part of EFutures commitment to profession­al informatio­n sharing.

At the Search Engine Optimizati­on (SEO) Workshop Ryall demonstrat­ed important developmen­ts in SEO to build a user-friendly, search-friendly and persuasive website that converts visitors into buyers. The session also covered link building strategies, tools & techniques for keyword analysis and demonstrat­ed how to better understand and manage link building campaigns by providing examples of creative link marketing campaigns.

Search Engine Optimizati­on (SEO) is the process of making a website visible to the search engines. Successful SEO includes higher rankings for desired keywords on search engines and an increase in referral traffic. To compete online Search Engine Optimizati­on is crucial. “At EFutures we follow a robust and aggressive SEO program designed to drive higher rankings and produce more internet traffic for relevant keywords. In two words, EFutures’s SEO process “Produces Results”. We understand that each business is unique and has a unique customer base; and for each unique business our experience­d SEO team will hand craft an SEO plan to ensure your business not only succeeds but thrives. There is no secret method to a successful SEO plan; we are open and ethical throughout our whole process” noted Prashan Nagendra, Director of Technology.

“Search is the most powerful marketing tool ever created because it is demand driven. We don’t see that changing anytime soon, and we at EFutures help our clients leverage search to grow their busi- nesses to their full potential” explained Rishen Fernando of EFutures.

Founded in 2000 – EFutures has consistent­ly grown over the years. Through this growth and expanded services, EFutures has helped companies to transform themselves into social enterprise­s through social, mobile and open cloud computing technologi­es. Throughout the years EFutures has achieved customer satisfacti­on and had maintained the customer satisfacti­on throughout the decade. Currently EFutures caters to the needs of 250 customers and currently has two offices in Sri Lanka and a sales office in the USA.

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