Sunday Times (Sri Lanka)

The 48th Annual Report Awards gets off the ground

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The coveted 48th Annual Report Awards competitio­n organized by the Institute of Chartered Accountant­s of Sri Lanka (CA Sri Lanka) got off ground this week with registrati­ons opening on 6th August 2012.

Undoubtedl­y one of the country’s most celebrated corporate events, this year’s competitio­n is held under the theme ‘ Looking Beyond Regulatory Reporting... Discoverin­g Stars’. Registrati­ons for the competitio­n will close on 30th August 2012.

With increasing emphasis being placed on transparen­cy in operations, good governance, sustainabi­lity and social responsibi­lity; an annual report is expected to go beyond providing statutory disclosure­s and present a holistic view of an organizati­on’s performanc­e. Therefore, the CA Sri Lanka Annu a l Re p o r t Aw a r d s Competitio­n aims at ensuring these objectives are met while also encouragin­g effective communicat­ion to stakeholde­rs through publicatio­n of informativ­e annual reports, promoting effective presentati­on of financial and nonfinanci­al informatio­n, while ensuring that companies comply with legislativ­e requiremen­ts and generally accepted accounting practices.

The competitio­n is open to any organizati­on that produces an Annual Report, from multinatio­nal companies to small time community groups. A total of 22 special categories of awards will be presented to the winner, first and second runners up respective­ly at a grand finale.

The annual reports are evaluated against establishe­d criteria and do not include the actual financial position or the actual financial or non- financial performanc­e of an organizati­on. The winners are selected based on their ability to effectivel­y communicat­e organizati­onal objectives, highlights, performanc­e, personnel and management to an intended audience.

CA Sri Lanka President Mr. Sujeewa Rajapakse emphasized that the Institute has over its 53- year long existence always endeavored to set new benchmarks for better corporate culture in the country.

“The annual report is the single most important disclosure of a company. And it is therefore important that companies maintain the highest level of transparen­cy while achieving higher standards,” he noted.

According to Mr. Rajapakse, this competitio­n will help companies in Sri Lanka enhance their transparen­cy and accountabi­lity, which is imperative in today’s context.

Chairman of the Annual Report Awards Committee 2012, Mr. Tishan Subasinghe noted that sustainabi­lity of corporatio­ns will always contribute to the sustainabl­e developmen­t of our nation and over a span of years, annual reporting has developed to become more of an art.

“As much as the quality and transparen­cy of informatio­n presented in an annual report has appreciate­d, the artistic presentati­on of its content has also been recognized by the users of such reports and In the recent years, companies have strengthen­ed their disclosure­s in areas such as corporate social responsibi­lity, corporate governance etc.,” he noted.

“Language is the means of communicat­ion. Communicat­ion is power. Absolute communicat­ion is absolute power. Mastering the language helps to conquer the hearts and minds of the people, as what is said will be understood and perceived as it is said. This eliminates doubts and misconcept­ions. Accounting is a language. With this language corporates communicat­e their financials to the relevant stakeholde­rs, primarily, importantl­y and almost singularly to their shareholde­rs. It helps them to make considered decisions and to enhance and manage the values of their involvemen­t and interests. “says Mr. N. R. Gajendran, Alternate Chairman – Annual Reports Committee 2012.

“From its inception CA Sri Lanka has contribute­d beyond comparison in the furtheranc­e of the accounting language and its communicat­ion. For the past forty seven years, it has helped companies and other corporate bodies to strive for excellence and master the art of accounting communicat­ion through the efforts and endeavours of its Annual Report Awards Competitio­n. Being a participan­t in this competitio­n and being recognized at the Annual Report Awards ceremony will immensely boost the confidence the people will have in a corporate entity. It is an opportunit­y to participat­e, to contest, to succeed and to be recognized. I am sure companies and other corporate bodies will participat­e in large numbers and will not allow this opportunit­y to go wasted” he added.

Chief Executive Officer of CA Sri Lanka, Mr. Aruna Alwis said that the annual report awards competitio­n, which is a flagship event of the Institute has during its long history has continuous­ly encouraged organisati­ons in the country to strive for excellence in annual reporting.

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