Sunday Times (Sri Lanka)

CIMA Management Accountant’s conference 2012: Rebooting business beyond financials

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New research has revealed that the human dimension: relationsh­ips with customers, employees, partners and communitie­s will be of utmost importance in getting things moving and sustaining success in the long run.

CIMA and AICPA conducted an online survey of 280 CEOs from over 21 countries across the world to determine how they viewed current global challenges and what they saw as the priorities in leading their way through them. We followed this up with in- depth interviews with 17 CEOs, chairmen and other business leaders who between them are responsibl­e for over 2.1 million jobs and market capitalisa­tion of $ 1trillion. Their overwhelmi­ng response was that the human dimensions of business; customer and supplier relationsh­ips, and talent developmen­t, as well as intellectu­al capital; will be the focus over the next 18-24 months.

This forms the core of the CIMA Management Accountant­s’ Conference 2012 theme ‘ rebooting business beyond financials’.

Emma Cunis, Executive Director of CIMA, will deliver the keynote, providing an overview of the CGMA report, decipherin­g the key research findings in the context of the conference theme and imparting CIMA’s contempora­ry findings in the area of skill and talent optimisati­on. Professor Danture Wickramasi­nghe,

Chair in Management Accounting and Director, Centre for Accounting and Accountabi­lity Research (CAAR) of Hull University Business School, will deliberate on ‘Unlocking and unleashing value in the human dimension’ addressing issues such as, ‘Why did the human dimension in management accounting upsurge?’, ‘How did the industry and management accounting profession respond to this?’ and ‘What are remaining questions to be addressed?’

‘Symptoms of short-termism: the impact on corporate health’, an interestin­g and increasing­ly critical area affecting corporate survival will be addressed by Alois Hofbauer, Managing Director, Nestle Lanka PLC. The questions he will focus on include; ‘Do we concentrat­e too much on short term results and direct gains of shareholde­rs?’, ‘ Will this negatively impact long terms results and decision making focus?’ and ‘ How best can decisions be made considerin­g optimising the requiremen­ts of key stakeholde­rs and long terms growth?’

Strategic sourcing is about being more focused to optimise cost, based first on detailed requiremen­ts gathering, better understand­ing of business needs, and then optimised sourcing and supplier management processes. Strategic contractin­g, collaborat­ive relationsh­ips between customers and buyers, and relationsh­ip manage- ment are some are some of the areas whereby sourcing can be done strategica­lly. Aubrey Joachim FCMA CGMA, Principal Consultant, ‘ Leading edge change’ training and business consulting and Past President of CIMA, will provide insights on how corporate performanc­e can be optimised in challengin­g times through strategic sourcing.

The case of Infosys BPO India which has had sustained success through optimising value from critical human dimensions, such as employee capability, supplier/ customer relationsh­ip effectiven­ess, developmen­t and effective use of processes and systems to optimise measuring and management of human capital, will be presented by D. Swaminatha­n, CEO/ Managing Director, Infosys BPO, India.

Ravi Edirisingh­e, Vice President of Freight Links Internatio­nal (Pvt) Ltd, will enlighten the audience on how intellectu­al capital can be developed by harnessing knowledge and developing a culture driven by profession­alism. He will dwell on how diverse and well- balanced knowledge of both financial and non-financial areas of the business augments the value of intellectu­al capital.

The CIMA Management Accountant­s’ Conference 2012 will provide Sri Lanka’s business community with insights, best practices and techniques to revamp businesses, accelerati­ng performanc­e by optimising the value addition of the human dimensions. Management Accounting is the ideal platform to drive business growth and equip profession­als in business with the skills, techniques and knowledge needed to thrive in challengin­g market conditions. Be a part of this intellectu­al engagement which will be held on 24 September 2012 at Hotel Galadari, Colombo. Contact Jennifer on 2503880 ext 263 for more informatio­n.

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