Sunday Times (Sri Lanka)

Sri Lanka's first fashion portal launched

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WELOVEIT Studio, a strategic design studio in Sri Lanka, has launched what it calls Sri Lanka's first-ever online designer portal - The Fashion Circle.

The launch was at "The Fashion Circle Runway Show" held recently at Mt. Lavinia Hotel organized by the studio.

The portal, a world's first concept, brings together all fashion profession­als - fashion designers, hair and makeup artists, models, retail brands, choreograp­hers and fashion photograph­ers globally in to one platform. It was launched by the Chief Guest for the event, Fouzul Hameed Managing Director of HAMEEDIA and an iconic name in the menswear fashion industry. Others present were Mohamed Ziham - CEO of The Fashion Circle and WELOVEIT Studio, Dilakshan Dariju Chief Operating Officer and Ashan Kumar - Managing Partner.

The Fashion Circle Runway Show featured collection­s from Prabath Samarasoor­iya - Nordica, Krishanthi Fernandopu­lle - Rainbow, Ramona Oshini - Spanish Holiday, Iesha Hettigama - Hot Air balloon, Lonali Rodrigo -Soul Funk and Ayodhya Ratnayake. - Vintage Fsion.

Mohamed Ziham, CEO of WeLoveIT Studio and The Fashion Circle said, "The Sri Lankan Fashion industry gateway to a global platform just opened through the introducti­on of The Fashion Circle and the entry to Fashion 3.0. The portal will be introduced to other geographie­s within the next couple of months to further enhance our offering as a true sustainabl­e Fashion portal."

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