"SARATHA'S" thrills Cricket lovers with T-20 Series T-shirts
Lemon Puff will deliver a unique lemon sensorial experience, which Sri Lankan consumers expect from the pioneer," added Mr. Samantha Pushpakumara, Brand Manager Maliban.
Speaking on the initiative the new brand ambassadors Bathiya and Santhush stated, "It's been an absolute pleasure to begin our association with Maliban and specifically Lemon Puff. As artists BnS have always tried to associate ourselves with something fresh and youth oriented and Maliban Lemon Puff is very much on target in that regard. It's also been exciting to revive such an iconic jingle which we hope will reach out to all Sri Lankans and give them the same joy and enjoyment as the delicious biscuit itself."
With its remarkable tangy flavor, crispy texture and unique taste incomparable to any other, Maliban Lemon Puff is relished
- not only locally but also in 20 other countries with a marked presence in the European market, which has been a significant achievement for the Company.
The most noteworthy factor about Lemon Puff is the use of natural lemon oil minus any artificial flavors, which makes it one of the safest brands to be consumed by children. "In today's commercially driven environment where everything boils down to rupees and Cents people take decisions based on money. But we are very happy to say that from a marketing point of view that Maliban does not take that route. We always use the best ingredients whatever the cost," added Mr. Jayawardena.
Maliban Biscuit Manufactories (Pvt) Ltd. has taken innovation to a new level with the introduction of 5 new products during the last three months, a record time, and has further plans for the future which would be good news for the consumer. "There will be some more products of very popular flavors in the pipeline coming out based on consumer understanding," added the CEO of Sales and Marketing.
"We have over the years won the hearts of customers all over the country. We are an organization with good moral values and always believe in supplying the best to our customers even if it means that we have to sacrifice making profits. Maliban has become the strength of generations past and present and will be the strength of generations to come as a trusted brand name that offers nothing but the best in terms of quality, taste and nutrition," stated Mr. D. L. Weerasuriya, CEO - Maliban Biscuit Manufactories (Pvt) Ltd.
Strengthened by ISO 9001, ISO 14001, ISO 22001, OHSAS 18001 certificates and various other international and national accolades, Maliban Biscuit Manufactories (Pvt) Ltd. remains a pioneer in the confectionary sector bringing taste and innovation throughout generations.
SARATHA'S - the authorized re-seller of the official T-20 Cricket Merchandise, offers an attractive and colourful range of sporty clothing for ardent cricket lovers at its exclusive Menswear stores at Majestic City and Main Street, Colombo 11. They have been launched to celebrate the much awaited and anticipated Limited-Over Cricket matches taking place in mid September. Available in Small, Medium, Large and XL sizes made of lightweight synthetic material that is in vogue with both the young and old, the range represents the colours of the 12 countries involved in the tournament.
Mr.R. Sivasankar, Partner - Sales & Promotions of SARATHA'S, said: " We are delighted to be partnering with the OFFICIAL MERCHANDISE PARTNER IN SRILANKA, UNITED TRADING COMPANY PLC and look forward to contributing to another phenomenal campaign. T-20 has gone from strength to strength in recent years and we hope that our customers wholeheartedly support the campaign by ordering or picking up a t-shirt in store. 2012 is going to be a massive year for sport, and we are very excited to be partnering with the T-20 at this time."
Over one million people are expected to turn out for this epic tournament both from home and abroad. Due to the increased popularity of the tournament, SARATHA'S is confident that these Tshirts will help to spread the cricket fever across not only Sri Lanka, but the rest of the cricket-loving world; helping to persuade people that they too play a vital role in making it the successful event that it is today. Retail orders could be placed by contacting Hotline 11 2421740 or log on to Facebook.com/esarathas to view the designs.