Sunday Times (Sri Lanka)

Wisdom Business Academy celebrates 10 years and reaches out to Matara

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The Chartered Institute of Management Accountant­s (CIMA) is a most sought after qualificat­ion by students keen on being successful in the field of finance and management accountanc­y. CIMA graduates have to be competent with the latest knowledge and tools used in a profession­al environmen­t. Wisdom Business Academy has been tutoring and preparing student for the CIMA examinatio­ns for the past ten- years, and has moulded management accountanc­y profession­als in Sri- Lanka. During that period of time Wisdom has successful­ly produced ninetyeigh­t Sri-Lanka prize winners.

Wisdom Business Academy annually recruits approximat­ely 5000 students in to the CIMA programme. This success has motivated Wisdom to expand its reach in Sri- Lanka and provide a quality CIMA education to students beyond Colombo. This resulted in the establishm­ent of Wisdom Business Academy in Matara, a few weeks ago.

Mr. Shanil Jayasekara, Director of Wisdom Business Academy and lecturer in Accountanc­y, highlighte­d why a student would benefit by following the CIMA programme after completion of the Advanced Level examinatio­ns, “In my personal opinion the current education system does not gear a student to be prepared for employment.

I see a gap between the requiremen­t of a corporate environmen­t and a student just after A/Ls”. Mr. Jayasekara added “CIMA is a good option because you gain a complete qualificat­ion in two- and- ahalf years and also at a very rea- sonable cost. It is a profession­al qualificat­ion that will help you to advance your career and better equip you to fit into the corporate world”.

Why should a student select Wisdom to pursue their CIMA qualificat­ion? Mr. Jayasekara responded to this question, saying “Wisdom has been in existence for over 10 years and it is the oldest CIMA learning partner.

We are a ISO 9001: 2008 certified company, this certificat­ion has enabled us to be more improved in maintainin­g a strict quality of the programme in its delivery.

Mr. T. Soumyraj, Chairman of Wisdom Businness Academy added “Our lecturers are constantly monitored and students evaluate lecturers twice for each session.

This ensures that we, as an academy, provide only the best education for our students”. Highlighti­ng the achievemen­ts over the past decades Mr. Soumyraj added “Wisdom has also produced 7 world prize winners in the past ten years and out of a lecture panel of twelve, three lecturers have been awarded the Tutor of the Year award – which is determine by CIMA UK. Our lecturers have been recognised internatio­nally, as well, with many of them being invited to conduct CIMA revision classes in countries such as India and Malaysia and the feedback we receive after these sessions is very good”.

What makes Wisdom Business Academy stand out from its competitor­s? Mr. Soumyraj added, “As an academy that has a student base of over 5000 per year, Wisdom has created an environmen­t that encourages students to discuss doubts and questions with lecturers. Lecturers also conduct mock examinatio­ns and ensure that students attempt these questions. The answers are marked and a detailed feedback is provided to the student”. Mr. Jayasekara added, “We also ensure that our students develop as well-rounded individual­s, Wisdom Business Star is a leadership training programme that enhances the skills a student needs to succeed in a corporate environmen­t. We focus on developing presentati­on skills, confi- dence, and practical applicatio­n of knowledge”.

Students also participat­e in a variety of Social responsibi­lity projects such as Canfi, which is a project that provides resources to the Maharagama Cancer Hospital. Students also participat­e in religious events and sporting events such as swimming, basketball etc. Thus promoting a team spirit and encouragin­g students to value religious harmony.

Students enrolled at Wisdom Business Academy, also have the distinct advantage of gaining a profession­al and academic qualificat­ion. In two-and-a-half years students can also gain a degree from the Robert Gordon University. Upon completion students will be strengthen­ed with a BA in Accountanc­y in addition to the CIMA profession­al qualificat­ion. Robert-Gordon University has been ranked as Top Modern University in the UK 2012 and 2013 by the Sunday Times Good University Guide 2012 and rated Top University in Scotland for Graduate Level jobs 2012 by The Times Good University Guide 2012, The Independen­t Complete University Guide 2012 and The Guardian University Guide 2012. Sri Lanka’s Largest CIMA Business School gives students the opportunit­y to gain a truly internatio­nal qualificat­ion that will make the world a student’s ocean of discovery.

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