Maliban Lemon Puff re-launched with a new look and refined taste
Maliban Biscuit Manufactories (Pvt) Ltd. re-launched one of their most popular and sought after brands 'Lemon Puff' that has been a favorite biscuit among Sri Lankan youth for more than 40 years. The new and improved Lemon Puff comes with a refined taste, improved texture of its biscuit and a whole new attractive packaging, all for the same price.
"The consumers today are quite different to the consumers five years ago. They are becoming more and more knowledgeable. Based on these consumer trends we keep on upgrading our products.
The new Lemon Puff is also a result of this. We have fine-tuned our recipe; we have fine-tuned our cream, and also our biscuit. It will also come out in a new packaging. It's a total new offering altogether," stated Mr. Ravi Jayawardena, CEO - Sales and Marketing - Maliban elaborating on the relaunched Lemon Puff.
Concurrent to bringing out the upgraded product, Maliban also introduced the new brand ambassadors of Maliban Lemon Puff, pop duo and youth icons Bathiya and Santhush, two of the biggest names in the Sri Lankan music industry. At the re-launch, a formal document was officially signed by the celebrities to mark their agreement.
"Maliban Lemon Puff is a very vibrant rejuvenating youth brand. Therefore, we thought it is very appropriate in endorsing two very vibrant and popular youth icons Bathiya and Santhush as brand ambassadors, whose personalities will complement what this brand stands for. The all new Maliban Lemon Puff will deliver a unique lemon sensorial experience, which Sri Lankan consumers expect from the pioneer," added Mr. Samantha Pushpakumara, Brand Manager - Maliban.
Speaking on the initiative the new brand ambassadors Bathiya and Santhush stated, "It's been an absolute pleasure to begin our association with Maliban and specifically Lemon Puff. As artists BnS have always tried to associate ourselves with something fresh and youth oriented and Maliban Lemon Puff is very much on target in that regard. It's also been exciting to revive such an iconic jingle which we hope will reach out to all Sri Lankans and give them the same joy and enjoyment as the delicious biscuit itself."
With its remarkable tangy flavor, crispy texture and unique taste incomparable to any other, Maliban Lemon Puff is relished not only locally but also in 20 other countries with a marked presence in the European market, which has been a significant achievement for the Company.
The most noteworthy factor about Lemon Puff is the use of natural lemon oil minus any artificial flavors, which makes it one of the safest brands to be consumed by children. "In today's commercially driven environment where everything boils down to rupees and Cents people take decisions based on money. But we are very happy to say that from a marketing point of view that Maliban does not take that route. We always use the best ingredients whatever the cost," added Mr. Jayawardena.
Maliban Biscuit Manufactories (Pvt) Ltd. has taken innovation to a new level with the introduction of 5 new products during the last three months, a record time, and has further plans for the future which would be good news for the consumer. "There will be some more products of very popular flavors in the pipeline coming out based on consumer understanding," added the CEO of Sales and Marketing.
"We have over the years won the hearts of customers all over the country. We are an organization with good moral values and always believe in supplying the best to our customers even if it means that we have to sacrifice making profits. Maliban has become the strength of generations past and present and will be the strength of generations to come as a trusted brand name that offers nothing but the best in terms of quality, taste and nutrition," stated Mr. D. L. Weerasuriya, CEO - Maliban Biscuit Manufactories (Pvt) Ltd.
Strengthened by ISO 9001, ISO 14001, ISO 22001, OHSAS 18001 certificates and various other international and national accolades, Maliban Biscuit Manufactories (Pvt) Ltd. remains a pioneer in the confectionary sector bringing taste and innovation throughout generations.