Singer partners Onida to provide State-of-the-art 3D and SMART LED TVS

Singer Sri Lanka announced a partnership with Indian consumer durable giant Onida to provide the Sri Lankan market with 3D and SMART LED TVs. The agreement allows Singer to exclusively distribute Onida's world-class range of modern TVs through its island-wide retail network. Onida has often been voted as the top most trusted consumer durable brand in India.

Speaking at the launch, S. K. Jain, Vice President -Sales and Service, MIRC Electronics Ltd., India, said, "Onida was founded three decades ago on the promise of providing our customers with the finest TV technology. The TV is currently evolving at a rapid pace, thanks to its convergence with internet technology. We are able to offer our customers in India -and now Sri Lanka -an exciting range of modern 3D and SMART LED TVs that take advantage of these recent technological breakthroughs." Singer Sri Lanka will be marketing and distributing LED, 3D LED and SMART LED television models from Onida, ranging from 22 to 40 inches.

Mr. Jain added, "Singer Sri Lanka's reputation for encouraging its customers to adopt a modern lifestyle by delivering trusted excellence in the form of world-class consumer goods is inspiring. The resulting synergy between our two brands, therefore, will be highly beneficial to the end customer."

Mr. Asoka Pieris, Chief Executive Officer, Singer Sri Lanka PLC said, " At Singer, we've earned a reputation for multi- brand retail excellence. Through our wide branch network of Singer Plus, Sisil World, Singer Homes and Singer Mega retail outlets, we are able to introduce cutting-edge products to the Sri Lankan consumer, ensuring strong growth." He said that, " Singer is the authorized distributor for leading Japanese, Korean, European, American and Chinese Brands and now with ONIDA as a leading Indian brand for the electronic category." He also said that " India and China will lead Asia to be the foremost regions in the globe."