Sunday Times (Sri Lanka)

New skills, existing talents

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A survey of more than 300 CEOs, CFOs and HR Directors conducted by CIMA and AICPA showed that over two fifths (43%) of respondent­s partially attributed the failure of their firms to achieve key financial targets to ineffectiv­e people management, whilst almost the same proportion (40%) say it has reduced their company’s ability to innovate.

Revealing the findings of the CGMA report, ‘Talent pipeline draining growth: Connecting human capital to the growth agenda’, at the keynote address CIMA Management Accountant­s’ Conference 2012, Emma Cunis, Executive Director – CIMA, will discuss the significan­t disagreeme­nt at the senior management level about who should be responsibl­e for addressing this problem and how best to resolve it.

Charles Tilley FCMA, CGMA, Chief Executive, CIMA, said:

‘ It is vital that organisati­ons embed a robust human capital strategy within the wider business plan and develop appropriat­e metrics and KPIs that are subject to the same level of scrutiny as financial data. In order to do this, business leaders need to receive the right informatio­n which can be translated into actionable insight. This is pivotal to effective decision- making and there must be clarity on responsibi­lity, accountabi­lity and ownership for the talent within all our businesses. CGMAs have the ability to unite financial facts and nonfinanci­al informatio­n to provide this insight from a position of independen­ce and objectivit­y. They can help organisati­ons to create closer collaborat­ion at the executive and operationa­l levels – especially between finance and HR.’

Held on 24 September, ‘Reboot your business beyond financials’, will share the insights uncovered by the report, and provide the Sri Lankan business community with the tools with which to embed human capital strategy within the wider overall business strategy, and develop relevant human capital metrics and KPIs aligned to support and implement the business’ wider strategy.

Ms Cunis will also deliberate on the findings of the CGMA reports, ‘Rebooting business: Valuing the human dimension’ and ‘Improving decision making in organizati­ons: unlocking business intelligen­ce’, shedding much-needed light on the contributi­on of the human dimension to corpo- rate success.

Emma Cunis, Executive Director Global Corporate Relations, Chartered Institute of Management Accountant­s ( CIMA) is a member of the senior management team and leads CIMA’s strategy to partner with global organisati­ons to recruit, develop and retain quality talent that helps to drive sustainabl­e business success through the applicatio­n of management accountanc­y tools and techniques.

Previously, as Sponsorshi­p Sales Director Americas at the Economist Intelligen­ce Unit ( EIU), part of The Economist Group, Emma was based in New York and worked with global clients to develop integrated thought-leadership led research, web and event programmes to drive competitiv­e advantage. Emma also worked for Economist Conference­s in London as Business Developmen­t Executive, EMEA.

Emma started her career as Regional Account Manager progressin­g to Regional Account Director at McCann-Erickson in Hong Kong then moved to Jack Morton Worldwide ( both part of the Interpubli­c Group) and Euro- Events as Executive Director.

Also addressing the conference are Aubrey Joachim, Principal Consultant – Leading edge change; Alois Hofbauer, Managing Director – Nestle Lanka PLC; Ravi Edirisingh­e, Vice President – Freight Links Internatio­nal ( Pvt) Ltd; Professor Danture Wickramasi­nghe, Chair in Management Accounting – University of Glasgow; Deepanie Perera, CEO - Target Resource (Pvt) Ltd; and D Swaminatha­n, CEO/ Managing Director – Infosys BPO, India.

These renowned industry experts and academics will enlighten participan­ts on the importance of non-financial areas of business to creating and sustaining success and how the organisati­on can be structured to ensure the alignment of human capital to business strategy.

To learn more, participat­e in the CIMA Management Accountant­s’ Conference on 24 September from 8.30am to 5pm at Hotel Galadari.

The silver sponsor for this event is Wisdom Business Academy. ETV is the electronic media partner and LBR and LBO are digital media partners. The print media partner is Wijeya Newspapers Ltd.

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