Sunday Times (Sri Lanka)

Global Apparel Leaders Arrive in Sri Lanka for the South Asian Apparel Leadership Forum 2012

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Sri Lanka Design Festival 2012 will have some of the top names from the global apparel sectors visiting Sri Lanka. These luminaries will come together at the seminal South Asian Apparel Leadership Forum, which is one of the main highlights of the 2012 festival under 'New global dimensions; Strategic role of Sri Lanka and the region.

A prominent personalit­y attending SLDF's forum is Mark Green, Vice President for Global Supply chain for PVH Corporatio­n that leverages a diversifie­d portfolio of brands - including Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, and Bass - and markets them globally. The dynamic duo Martin Raymond and Chris Sanderson from The Future Laboratory (www.thefuturel­aboratory.com) revolution­ary trend forecastin­g, research and brand innovation consultanc­y who have presented thought-provoking ideas in UK, US, Germany, Australia, Denmark and several more countries across the globe will be speaking at the South Asian Apparel Leadership forum. Other influentia­l personalit­ies visiting Sri Lanka for the festival include Michelle Mone founder of Ultimo lingerie brand in UK, The sustainabl­e icon Jonas Eder-Hansen of Copenhagen Fashion Summit, KurtCavano - the global CEO of TradeCard, Stephen Forte - Coats Thread global sales chief and Mike Todaro, AAPN's Managing Director along with David Burnbaum - renowned apparel strategist and author of books like "Importing Garments Through Hong Kong¾ - a Guide for the Perplexed" and the monthly global newsletter 'The Birnbaum Report'.

SLDF has had some big names taking part in it annually; M&S, Topshop, NEXT, H&M, Warehouse, Ted Baker, Asos and Whistles are just a few. Global supply chain giants taking part in SLDF 2012 include Hellmann Worldwide Logistics, Coats Thread and TradeCard while the top South Asian and local participan­ts pioneering in technology, ethical initiative­s while securing some big client names like Victoria's Secret and Tommy Hilfiger; these include MAS Holdings, Hirdaraman­i, Brandix, Maliban, Star Garments and Penguin. 2012 has new additions to SLDF with retailers and internatio­nal apparel makers including PVH, VF Corporatio­n and Monsoon.

The forum attended by local apparel manufactur­ing leaders and their key partners, inaddition to being a great knowledge platform, is also a place for networking and forming business links with apparel sectors including forward and backward integratio­n and supply chain. SLDF is keen to involve all organizati­ons across the supply chain from the yarn to the retailer and also encourages logistics and finance parties to participat­e in the forum and share their valued opinions to form strategy on how Sri Lanka apparel and associated industries can move forward together from a South Asian and a global point of view. For registrati­ons for the South Asian Apparel Leadership Forum and more informatio­n contact www.srilankade­signfestiv­al.com or the festival secretaria­t+94 11 5737303 at AOD design campus, 29, Lauries Road, Colombo 4 between 8.30 am - 5.00 pm Monday - Saturday.

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