Asian Paints treats visitors to video mapping fun at 'Architect 2013'

Visitors to the Asian Paints stall at 'Architect 2013' had the rare opportunity to use the latest in projection techniques to explore the interplay between colours and effects as the India-headquartered coatings giant put on a characteristically interactive show to present its 'Royale Play' range of paints.

Using 3D video projection mapping, an exciting new projection technique that can turn virtually any surface into a dynamic video display, the company enabled visitors to change the colours and textures of walls, furniture and fittings in a created living space to demonstrate how its products can be used creatively to best effect.

"We felt that the best way to imagine how paint textures look in a room is by actually experiencing it, and the closest we could get to reality without actually painting and repainting walls, was video mapping," said Joseph L. Pulikottil, Asian Paints' Director/General Manager in Sri Lanka. "This was probably the first occasion that visitors to an exhibition in Sri Lanka had the opportunity to use this tech- nique themselves."

Traditionally one of the most visited at the annual Architect exhibition, the Asian Paints stall this year was dedicated to showcasing 'Royale Play,' a unique special effects paint that allows users to unleash their creativity to create distinctively individual finishes that look and feel like wallpaper on interior walls.