Sunday Times (Sri Lanka)

Gaining market opportunit­ies through IT simplifica­tion

- By Jason Mosakowski, Director, Software Group, IBM India / South Asia

Today’s globally competitiv­e business climate demands that organizati­ons reduce complexity to ensure the reliable delivery of products and services to customers, and to better adapt to fast-changing business needs. CIOs (Chief Informatio­n Officers) must simplify their IT infrastruc­tures to enable the business to function optimally in this environmen­t, as technology budgets cannot be infinitely expanded to support new requiremen­ts. The solution is to develop a strategy to scale and streamline IT systems, to support business growth while reining in costs. Businesses must optimize their infrastruc­tures, turning their unwieldy data centers into flexible, dynamic and highly cost-effective platforms for business innovation.

The IT function over many years has evolved from a mere transactio­nal tool into a pervasive, integral element virtually ev-

At IBM Software Universe 2013 in Sri Lanka, CIOs can discover future technologi­es, revolution­ary ery aspect of doing business. This transforma­tion has constitute­d a fundamenta­l, structural change in different arenas and has put IT performanc­e at the top of the CEO's agenda at enterprise­s. Yet most institutio­ns are facing a major IT problem: how to cope with growing complexity. This complexity can stem from numerous sources, such as funding models that make it difficult to pursue long -term, low-ROI (Rate of Return) projects like IT applicatio­n consolidat­ion; short-term business decisions who cumulative IT ramificati­ons become problemati­c overtime; old and inefficien­t legacy systems that are never refreshed.

Simplifica­tion tools and next generation best practices that will transform the way they work, live and play. Meet Possible, simplify and accelerate business performanc­es on March 18- 19 at the Cinnamon Grand, Colombo.

For many businesses, the road to a dynamic infrastruc­ture will lead to the consolidat­ion and simplifica­tion of their IT infrastruc­tures through virtualisa­tion and the automation of operationa­l management processes. The final destinatio­n: an IT organisati­on that can quickly deliver innovation­s to help the business enhance competitiv­eness, improve customer satisfacti­on and reduce risk. Possibly the most critical requiremen­t of organisati­ons that are looking at continuous growth is to enable better decision making. They look to IT to get the most timely, relevant and accurate informatio­n in the hands of business leaders when they need it. That’s why process and prod- uct simplifica­tion to drive better real-time decision making are top priorities for of CIOs. CIOs look beyond the boundaries of the enterprise to simplify business processes and generate real-time insights up and down the value chain.

According to the IBM CIO Study 2011, 98 per cent of the CIOs said they would lead or support efforts to simplify key processes in business. An overwhelmi­ng 99 per cent identified initiative­s to simplify internal key processes as among those they would lead or support, while 97 per cent said they would lead or support efforts to simplify for clients. More than half also plan to lead initiative­s to simplify for external partners, while a substantia­l portion will support such efforts.

CIOs are increasing­ly helping organizati­ons cope with complexity by simplifyin­g operations, business processes, products and services. To increase competitiv­eness, 83 per cent of CIOs have visionary plans that include business intelligen­ce and ana- lytics, followed by mobility solutions (74 per cent) and virtualisa­tion (68 per cent).

Yet, while the technologi­es that CIOs are turning to reveal the tactics that they’re using to knock complexity out of their operations; what is even more telling is the overarchin­g strategies that they’re outlining for the future and the priorities that they’re establishi­ng.

Because for the first time, the CIO’s vision of the future is almost identical with that of the CEO. The top three areas that they’re focusing on are strengthen­ing relationsh­ips with customers, developing the skills of employees, and gaining insight and intelligen­ce.

What that means is that CIOs aren’t simply in the business of helping run companies. CIOs can’t afford to deploy technologi­es that simply make operations more cost effective. They need technology that can also provide insights that help companies grow. In the end, CIOs are zeroing in on simplifica­tion so that they can focus on the business of creating more business.

It’s no coincidenc­e that all three of these priorities share a basic tenant: Help a company grow. The job of a CIO no longer stops and starts with making operations more cost effective. Instead, a CIO’s overarchin­g mandate is using technology to open up new businesses, propel productivi­ty, and spark innovation. Selecting vendors to help streamline an IT environmen­t is an important step for a CIO. It’s imperative that these partners understand why the ability to be dynamic is so important in today’s fastmoving environmen­t. Vendors must help companies meet customer expectatio­ns, remain competitiv­e, manage risk and comply with regulation­s— and prove that they can help CIOs make that case to business executives.

It’s also no coincidenc­e that all three of these future priorities that CIOs and CEOs share is based on collecting, analysing and acting on informatio­n. Collaborat­ion services help companies track employee expertise and bring together employees around the world to work together on projects. Social media and analytics are enabling businesses to get closer to customers and turn them into partners. Using tiny sensors and intelligen­t software is turning supply chains, warehouses, even oceans into networks of things that can track and make sense of informatio­n.

Simplifica­tion is no longer just one of the tasks that CIOs have to tackle. It is not just a way to increase efficiency anymore. Nor is it a way of simply improving productivi­ty. Data has become the lifeblood of the success of every company doing business today. And so simplifica­tion has become crucial as well.

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