Cargills Food City "Avurudu Salli" gives away Millions in cash over the counter!

Cargills Food City, Sri Lanka's leading supermarket chain, renowned for its innovative and exciting seasonal promotions concluded yet another thrilling competition during the Sinhala and Tamil New Year. The Cargills Food City Avurudu Salli promotion offered Rs 22 million in cash to customers to be won instantlyand weekly.

More than 70,000 customers were rewarded with instant spot cash prices up to Rs. 10,000/= every day, while Rs 1 Million was given away every week for a period of 5 weeks through a weekly raffle draw.

Mr. T.L. Asitha who shops at Cargills Food City- Galle, Mr. Dilan Ranganath who is a customer of Cargills Food City Express-Pugoda, Mr. K. Yogaraj who patronizes Cargills Food City-Wattala, Miss. S. Nirosha of Cargills Food City Moneragala and Miss. T. Abeygunawardena a loyal customer of Cargills FoodCity Katukurunda have walked away with a Grand Prize of Rs 1 Million each. Cash over the counter!!!

"The New Year is all about new hopes and dreams. It is also a time when customers are on the lookout for the best bargains and promotions that will enable them to make the most of the money they spend. The most exciting aspect of this promotion was the opportunity to win cash over-counter" explains Mr. Sanjeewa Fernando, Deputy General Manager- Retail Marketing of Cargills (Ceylon) PLC.

The mechanics of the promotion were simple. Customers needed to purchase 3 products from a selection of nominated brands and spend Rs 750/= to stand a chance to win instant cash. Sanjeewa said, "The mechanism of the "Avurudu Salli" Promotion was all encompassing. Our nominated brands were amongst the most frequently purchased by our customers ensuring that every customer who shops at any Cargills Food City outlet had the opportunity to participate in the promotion and win big for the New Year". The nominated brands were Signal, Sunlight, Dilmah, Dettol, Marina, Nestomalt, Flora, Johnson's Baby, Ritzburyand Tiara.