Sunday Times (Sri Lanka)

IT & Communicat­ion segment grows at Singer amidst an overall slowdown in first quarter

- Asoka Pieris

The effects of last year's drought, coupled with consumer fears of an increase in electricit­y tariffs, had a negative impact on the overall business environmen­t, leading to almost flat revenue growth in the first quarter.

The first quarter saw the Company's gross sales revenue increase by 2%. However, due to the applicatio­n of the Value Added Tax regime to the retail sector, net revenue, which is accounted after VAT, decreased marginally compared to the prior year for the Company although group revenue increased marginally.

However the IT & communicat­ions segment, did well and revenue grew by 114% compared to the first quarter of the previous financial year. This segment thereby became the Group's third largest business segment after White Goods and Consumer Electronic­s. The impressive expansion of Singer Sri Lanka's communicat­ions segment was rooted in increases in the sales of computers by 35%, digital cameras by 25% and mobile phones by a staggering 900%.

The Group's transport and furniture segments also grew, by 43% and 25% respective­ly. Decreased revenues were experience­d in other segments.

Singer Finance, the Group's financial services subsidiary, impressed, with revenue increasing by 17.5%, although net profit decreased by 22%.

While Singer Sri Lanka maintained its gross profit and restricted selling and administra­tion expenses to 9%, the increase in financial costs negatively impacted profits. Compared to the first quarter of the 2012 financial year, the net financial cost doubled due to an increase in interest rates by almost 70% and an increase in borrowings. As a result, the Company's profit decreased by 59% while Group profit decreased by 50%.

Despite these difficulti­es, the Company was optimistic about the future, considerin­g improved growth in revenue in the month of April, and the prospects of reduced interest rates in the coming months. The Company has strong fundamenta­ls and outstandin­g infrastruc­ture, which includes the country's most extensive retail network, the industry's most widespread service network, and the widest offering of brands. It remains confident that its unrivalled value propositio­n will continue to attract Sri Lankans from all across the island.

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