Triumph set to wrap around your man next!

Triumph International plans to entice Sri Lankan men to get intimate with their new clothes range set to roll out in two years time when they introduce the "HOM" lingerie to the Colombo market, which is struggling for increased competition.

Set to hit retail stores in Colombo and around the country in either 2014 or 2015, the brand's General Manager for India and Sri Lanka Shalindra Fernando speaking with the Business Times from his Colombo office said they would be rolling out this new collection of men's brand to the local market along with the Sloggi range for teenagers.

He noted that while they would be tapping into a different segment they had "no fancy expectations" for the HOM label as they saw limited competition in the country at present.

Currently, the product customized for the local market is still at the design stage, Mr. Fernando explained adding that it was already marketed in Western Europe, China, Singapore and Japan.

The Sloggi range targeting the local female teens would offer consumers a colourful and playful selection, Mr. Fernando said.

In the meantime, Triumph would be rolling out its next range of the Butterfly bra collection for women on September 1st with large side panels and strong shaping support in about four colours. It would be simultaneously launched in India as well, as a lace collection of their intimate wear, he explained. From March to June,

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