Sunday Times (Sri Lanka)

THE POLYCARBON­ATE BOTTLE: American Premium's New Find!

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American Premium has begun to replace its American brand of purified drinkingwa­ter in the PET (polyethyle­ne terephthal­ate) bottle, as a first step to top corporates, with its sparkling light-blue-tinged polycarbon­ate bottle!

For the first time in Sri Lanka, a landmark achievemen­t was made by American Premium Group's associate company, Cap Snap Lanka, in the manufactur­e of the polycarbon­ate bottle!

The polycarbon­ate bottle can be recycled and therefore is ecofriendl­y; it gives a sparkling appearance, and is long-lasting. However, it has to be handled with care as if it were glass.

American Premium, establishe­d in Feb1995, is the pioneer in the purified bottled drinkingwa­ter trade, being in this business for over 18-years! It is the market leader and commands a sizeable slice of some 65% in market share.

Its distributi­on tentacles are extensive, reaching into remote residencie­s via branches in key town- ships and selected distributo­rs all over the island, especially in the North and East regions, which woke up since May 2009 after a three-decade dormancy.

Apart from holding certificat­ions from the Ministry of Healthcare and Nutrition, SLSI, and ISO ISO22000:2005 & 9001:2008, American Premium is the sole company in Sri Lanka which possesses the ABWA certificat­ion, which is accredited to the Internatio­nal Bottled-Water Associatio­n.

Strict audits continuall­y conducted by these quality-based institutio­ns ensure the purity standard of American Premium's water, which is continuous­ly kept at its peak. Maintenanc­e of such high standards in quality ensures its valued customers are extended a fair deal of value for money.

American Premium takes pride to note that, as pioneers in this business, it has come a long way to provide people with a quality product served at one's doorstep excellence!

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