Diva distributes land deeds to winners of consumer promotion

The mega consumer promotion "Diva Nidhan Ekka Idam" conducted by the detergent brand Diva of Hemas Manufacturing culminated with the handing over of land deeds to the 04 lucky winners of 2013 at a ceremony held in Colombo recently. In addition to the four plots of land, each with an extent of 10 perches, consolation prizes were given away previously to 90 winners selected daily among consumers and respective traders during the 90 day promotion period.

This land distribution promotion has been an important consumer centric activity of the Diva calendar for the past three years and 2013 saw the highest response rate for the competition with more than 100,000 entries flooding in from various parts of the country, both urban and rural. The promotion offered the opportunity for four lucky winners to own a plot of land close to Colombo, each worth Rs.1 million. Three of these winners were selected through consumer entries and the 4th winner was through a competition conducted exclusively for Diva customers of the Cargills Food City chain.

B D Nadisha Priyangi of Piliyandala, a Montessori teacher and mother of one child and the first winner of the promotion addressing the gathering said "I have been using Diva for a long time and have seen continuous improvement in the product. Diva delivers superior value to busy working housewives like me and helps save our money and time. I hope the brand continues to grow and offer many more benefits and rewards to its users."

Diva was the first detergent brand to enter the local market. Introduced as a washing powder, Diva now has detergent soap and Diva White Power detergent powder, a superior, washing machine compatible product in its product range. The core offer of the brand is "being effective" thus paving the way for the wise housewife to mobilize her energy and time for the betterment of her family.