MAS to Power South Asia Fashion Week launch at SLDF 2013

MAS Holdings, the visionary apparel and fashion manufacturer has stepped up to take the challenge to drive Sri Lanka as the nexus for South Asian Fashion with a global appeal by joining hands with the Sri Lanka Design Festival (SLDF). SLDF that has grown in the last 5 years to be a national agenda event with key apparel and government export partners driving the proposition of Design as the next big industry for Sri Lanka. Given the momentum that SLDF has garnered in Sri Lanka by this 2013 edition, the event took the high ground of launching the South Asian Edition which is a runner up to the most significant event in the country of CHOGM.

Given this background of Sri Lanka moving to be a country that fosters Design excellence, the billion dollar blue chip MAS Holdings has ventured out to support SLDF by powering the staging of the 'South Asian Fashion Week'.The event scheduled for 2014 along the lines of London and Paris Fashion Weeks that are multi-billion dollar brands in today's world of trade and economics, South Asian Fashion Week validates Sri Lanka's potential to be the global player from the region.

With South Asian Fashion Week, Sri Lanka steps up to become the nucleus for contemporary South Asian Fashion with international appeal while providing a platform for all cutting-edge fashion designers in South Asia and a place for global customers from Europe, USA to fashion consumers of East Asia to emerging markets. South Asian Fashion Week promises to present a unique showcase of the most sophisticated fashion from the region upon its premiere in 2014 and will be launched at SLDF 2013 this October.

Deshamanya Mahesh Amalean, Chairman of MAS Holdings, issued an official statement saying 'MAS Holdings is an organization built on the premise of partnership, with a vision to Inspire, Innovate, Create Value and Respect Humanity. Our vision is powered by the belief that 'Change is Courage' and we remain committed to driving change across our industry. We believe that innovation will play a key role in defining the future of the apparel industry and MAS will be at the forefront of leading this transformation.As both MAS and SLDF share the same view, we have come on board as the principal sponsor for the Sri Lanka Design Festival in its groundbreaking 5th year South Asian edition.MAS, together with SLDF, remain committed to positioning Sri Lanka as a 'Game Changer' and a Creative Hub within the South Asian region.

Dynamic visionary founder of SLDF, Linda Speldewinde opinioned that she is happy that respected entities like MAS has now come forward to championing the country to new heights in the industry just like what MAS did way back in 1980's when they ventured in to the Apparel industry; "We are delighted and excited to take on this new challenge with MAS as a partner" Speldewinde said.