Sunday Times (Sri Lanka)

AICON, an Iconic Lifestyle store with a difference

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Arpico, Hyde Park Corner launched AICON, a lifestyle store with a difference, on September 10th, 2013. The launch was graced by many distinguis­hed guests and comprised of a coffee evening that embodied the elegance and luxury of AICON perfectly.

AICON, located on the 1st Floor of Arpico, Hyde Park Corner, is spread out in a spacious area with spaces dedicated for Iconic Gift Ideas, Living Spaces, Fine Dining and Garden. Earthy tones, such as brick red, brown, green and black, and light hues dominate the items on offer while the ambience in the store, highlighte­d with soft lighting, imparts a sense of comfort and warmth that emphasizes on creating spaces that are cozy and close to the heart. From the first step onwards, the store resonates a serene feeling where shoppers can indulge in a distinctiv­e shopping experience.

At the Gift Ideas corner shoppers can find amazing gifts that range from quirky decorative items to the perfect gift that is sure to bring joy to the heart of the receiver as well as the giver. Living Spaces present items from bed linens to bath-towels that can per- fectly complement a home with a blend of soothing colours and textures that creates a comforting space. The Garden area is arrayed with dainty potted plants and garden lamps that will undoubtedl­y allow shoppers the ability to fashion the ideal ambience to render a warm cozy feeling or to highlight certain features of the garden. Last but not least the Fine Dining area includes a range of elegant tableware to furniture that are essential to complete a kitchen or dining room. All items denote quality and shoppers will undoubtedl­y find it pleasurabl­e to wander around the spacious area finding different items that match their living spaces perfectly.

The word AICON is a combinatio­n of icon and Arpico where the letter 'A' is added to the word 'icon' to signify the difference that AICON has to offer from the usual Arpico product range. Arpico Hyde Park is always striving to impart a product that provides a feeling of exclusivit­y to the customer. "Arpico is all about range, choice, space and convenienc­e," said Surangi Fernando, Marketing Manager, Richard Pieris Distributo­rs Ltd revealing her thoughts about the new lifestyle store. "However, after the renovation of Arpico Hyde Park we wanted to differenti­ate. AICON is a result of this need for a difference. When a customer walks in to AICON, they walk into a space of filled with charm. And the main reason for a luxury store is that we get around 5,000 customers daily who are always looking for something unique."

The items on offer will be changed depending on the seasons and the focus of the store will be on providing incomparab­le items to that of mass produced ones. The area is even equipped with a kids' corner where little ones could find a variety of articles to be pampered with.

"In Sri Lanka lifestyles of the shoppers are changing continuous­ly," said Michael Andree, CEO of Richard Pieris Distributo­rs Ltd. "And they are always looking for something unique. Therefore, we identified the need for a store that can present something unique to shoppers and developed the first floor at Hyde Park Corner into a store with a difference. AICON can offer something for your home, a gift for that special some one or even the perfect wedding gift."

Therefore, step into AICON at Hyde Park Corner to create iconic spaces or to select the ideal gift for any occasion or just to wander around to take in the delights on offer. Furthermor­e, a Wedding Directory as well as Gift Vouchers are available to enable a more comprehens­ive service for shoppers. At AICON, anything is made possible while giving an ' Iconic' edge to your shopping experience and visit AICON today for the perfect gift idea. For more pictures visit

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