Marketing Architect by Marketing Alumni Association J’pura

Marke t i n g A l u m n i Association is the official gathering of the passed out Marketing Graduates of the Department of Marketing Management of University of Sri Jayewardenepura. This has created an avenue to gather J’pura Marketers who are scattered throughout Sri Lanka. It intends to create a gathering of marketing professionals who can contribute to the growth of professional marketing culture and marketing education of the country. It also provides an opportunity for our graduates to maintain and enhance their relationships among their colleagues throughout their life time. In addition to that , M a rk e t i n g A l u m n i Association expects to provide their utmost contribution to the future development of the Department of Marketing Management especially for the improvement of quality of the undergraduate programme in ways such as providing internship opportunities and creating corporate sector links with the Department.

Marketing Architect was created with the purpose of creating a bridge between the industry and the academia and providing industry exposure to marketing undergraduates of the Department of Marketing Management. It will take the form of an experience sharing forum on marketing, branding and other relevant areas such as attitudes, personality and skills development. This will be a full day programme which tries to connect the theories to practice by sharing the real life marketing experience of professional marketers from reputed organizations in Sri Lanka. ‘Marketing Architect’ is an innovative workshop format which brings the cream of marketing professional into one forum to share the best practices and new trends in the marketing spect rum. Marke t i n g Alumni Association, University of Sri Jayewardenepura o r g a n i z es Marke t i n g Architect with the purpose of achieving following objectives.

Creating a sound link between the corporate sector and the academia.

Providing exposure and experience regarding marketing in practice and best practices to marketing undergraduates.

Enhancing and improving skills and competencies among marketing undergraduates to face the challenges of the dynamic business environment.

Developing and enhancing soft skills among marketing undergraduates.

Enhance the image of the Marketing Alumni Association of the University of Sri Jayewardenepura.

Marketing Architect will be held on the 05thOctober 2013, at the auditorium of the Postgraduate Institute of Management, University of Sri Jayewardenepura from 8.30 am – 4.30 pm. Marketing Architect will consist of experience sharing sessions and business forum. Renowned singers Bathiya and Santhush, Mr. Mangala Perera, ( Executive Director, C W Mackie PLC), Mr. MeeshaGunawardena ( Commercial Photographer) and Ms. Jayamini Samarathunge ( Chairperson and Founder of Mind Designs International Pvt. Ltd) will participated as resource persons to experience sharing sessions on different areas.

The business forum will be based on the theme of contemporary issues in marketing in Sri Lanka and it will be moderat e d by Mr. Maxwe l l Ranasinghe, a well-known lecturer, trainer and marketer in Sri Lanka, and Ms. SamariIhalagedara ( Head of Marketing , Keells Foods, AVP JKH Group) , Mr. Bathiya Dayarathne ( Head of General Trade, Unilever Sri Lanka ) and Mr. Muhammedh Makshoodh ( Marketing Manager ,Unilever Sri Lanka ) will participate as panel members. Undergraduates who are reading for the B. Sc. in Marketing Management ( Special) De g ree at U n ive r s i t y of Sri Jayewardenepura and passed out graduates of the Department of Marketing Management will participate to Marketing Architect – 2013.