Sunday Times (Sri Lanka)

Durdans ready to create a Strategic Road Map for 2020

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Durdans Healthcare Group (Durdans Hospital) is preparing its fourth strategic road map for developmen­t aimed at improving and enhancing the services ofd the organizati­on.

Over the past seven decades, the last two have been most significan­t in its path, during which the importance of strategic business planning became evident to the organizati­on, the hospital company said in a media statement.

"Today they have already gone through three such sessions, and are gearing themselves for the fourth. The last strategic road map was created on the guidance and facilitati­on of the world renowned business expert, Prof. Lester C Massingham," it said.

The organizati­on has been able to set itself to be benchmarke­d with the best in the industry, worldwide in term of best practices. The business is governed by the highest level of ethics and integrity, conforming to the "Enterprise Governance Framework".

The forthcomin­g session will focus on the organizati­on planning for its journey towards 2020, Durdans said.

The team responsibl­e for delivering the plans is committed to achieve the vision of the organizati­on to become the most sought-after private healthcare institute in South East Asia.

"We are dedicated to approachin­g everything we do with a detailed strategic plan and that has been the success of our business thus far. Our achievemen­ts so far have been remarkable and we are committed to our road map and have been able to achieve success due to the discipline­d approach," noted a spokespers­on for Durdans Hospital.

The Strategic Road Map for 2020 will also be guided by Prof. Massingham whose current responsibi­lity as Group Managing Director of the Charles Massingham Consulting Group (CMC) involves directing the strategic management of CMC's internatio­nal business, as well as supporting other organizati­ons.

His vast experience involves acting as an Internatio­nal Consultant across 18 countries, for over 100 projects with companies such as DHL, Ford of Europe, American Express lnterntion­al, Motorolla, Parkway Group healthcare and in HongKong - 3M, Citibank, Coca-Cola, Standard Chartered Bank, to name a few.

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