CIM Sri Lanka Region to host annual HR & Marketing forum
The Chartered Institute of Marketing Sri Lanka Region is scheduled to host the CIM HR and Marketing Forum on 09th October 2013 at Earls Cour t , Cinnamon Lakeside, Colombo. This annual event will bring together top corporate executives in the Human Resources and Marketing spectrums.
The objective of the forum is to outline the core values and benefits of the CIM qualification to Human Resource and Marketing Professionals of both private and public sectors to understand the importance of the CIM qualification and how it will be benchmarked for recruiting Marketing and Sales Professionals in Sri Lanka. The forum will also demonstrate how those who are presently qualified in CIM as professional marketers turnaround businesses and are recognized as the driving force behind prominent key organizations.
Mr. Ian Marshall - Head of International Relations o f The Chartered Institute of Marketing UK and Mr . AsangaRanasinghe - Marketing Director of Unilever Sri Lanka Limited will be key speake r s wh i l s t , M r. FailanSaleem - Founder / Principal Lecturer at The Knowledge Factory, Mr. GanesanAmpalavanar - Managing Director of Nestle Lanka PLC, Mr. G S Sylvester - Marketing Director of Pan Audio Private Limited & Senior Lecturer at the Sri Lanka Institute of Marketing, Mr. Reyaz Jef frey - General Manager / Chief Executive Officer of Amana Takaful Life & Senior Lecturer at NEXT Campus and Mr. YasasHewage - Head Channels, Retail/ SME Business Development at NDB Bank,Faculty member at S t r at e g y College& Founder of WrooM will be the panelists on board.
Commenting, Ms. NadiDharmasiri, Chairperson ofThe Chartered Institute of Marketing Sri Lanka Region, “previously the target audience of the forum was only HR;this year we have combined HR and Marketing, as we believe that it is important that both sectors are represented as our objective of this forum is for HR and Marketing professionals to understand how the CIM qualification could enhance the competencies of their employees which will in return benefit their organizat i o n s.” Ms. Dharmasiri further added, “This year’s forum brings together eminent professionals as key speakers and an esteemed panel to share their insights on how CIM as a qualification could benefit an organization. The forum will certainly be very informative and insightful”.
Mr. Amal Fernando, Head of Education of The Chartered Institute of Marketing Sri Lanka Region commenting, “Prior to the HR & Marketing forum CIM Sri Lanka Region will host a tutor workshop on the same day and will be presented by Mr. Ian Marshall, Head of International Relations of CIM UK.” M r. Fernando further added ”CIM has invited top corporate executives representing the HR and Marketing sectors to attend this event. The forum will conclude with a fellowship dinner hosted by CIM Sri Lanka Region”
The Chartered Institute of Marketing is the largest community of professional marketers in the world with 100 years of heritage delivering education, membership and insight offerings to the marketing and sales profession. As the world’s largest Institute for professional marketers with over 35,000 members globally, CIM places great emphasis in maintaining high standards of quality and integrity and as such, develops and sets standards within marketing landscapes of UK and other regional countries in which it operates. The CIM qualification is the only international qualification recognized by the Royal Charter in United Kingdom.
The CIM Sri Lanka Region is the first international branch of CIM UK and comprises of the largest number of members, both professional and students, of CIM outside the UK; 3,000 student members