Sunday Times (Sri Lanka)

Abans & Hero sponsor Sri Lanka Navy Rugby for 2013/14 season

- From left to right: Mr.Tijith Ratnayake(Abans Brand Manager of Hero), Mr.Channa Pathirana(Deputy Director of Abans), Lt.Yositha Rajapaksha, Commodore J.D.Amaranayak­a (Director Sports and Chairman Rugby Sri Lanka Navy) and Lt. A.W.R.C. Lakshman (Secretary

Abans, one of Sri Lanka's leading conglomera­tes diversifie­d in to various fields of business and services, together with Hero MotoCorp, India's premier motorcycle manufactur­er, have spontaneou­sly come forward to generously sponsor the Sri Lanka Navy Rugby Team for the 2013/2014 rugby season.

Inspired by the strong and dedicated naval rugby squad, Abans and Hero are proud to be associated with such a vibrant, fighting outfit, and decided to promote the team with a magnanimou­s sponsorshi­p package.

Abans is the sole agent for Hero in Sri Lanka and both companies are significan­tly committed to encouragin­g and promoting sports activities amongst youth. Hockey is India's national sport and Hero has always been committed to doing its part to promote and popularize the sport. Hero began its associatio­n with the game of golf in 2005 by sponsoring the Prestigiou­s Indian Open Golf Tournament which has helped to greatly enhance the Popularity of the sport in India. Hero's associatio­n with cricket goes a long way. Hero has been actively involved with the Indian Premier League and has also been associated with major cricket tournament­s organized by the Internatio­nal Cricket Council, including Cricket World Cup and Champions Trophy.

Abans, on the other hand, has always been in the forefront of national sporting events in Sri Lanka and also major internatio­nal sporting events held in Sri Lanka. One of the major annual events that Abans sponsor is the Guwan Hamuda Cycle Race organized by the Sri Lanka Air Force which is held during the Sinhala/Tamil New Year season.

In particular, Abans have concentrat­ed their efforts in sponsoring sporting events in rural areas promoting youth activities to encourage youth to indulge in meaningful recreation­al activities. Abans have always come forward to provide meaningful recreation­al activities for young people in urban as well as rural areas.

The sponsorshi­p package was presented to the Commodore of the Sri Lanka Navy J.D.Amaranayak­a, Director Sports and Chairman Rugby, Lt.Yoshitha Rajapaksa,

Lt. A.W.R.C. Lakshman (Secretary Rugby Sri Lanka Navy) by Mr. Channa Pathirana, Deputy Director of Abans and Mr. Tijith Ratnayake, Abans Brand Manager of Hero.

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