Sunday Times (Sri Lanka)

Singer Lifestyle Exhibition -An experience of fun and entertainm­ent for the whole famity at BMICH

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For the third consecutiv­e year, Singer's hugely popular Lifestyle exhibition will be held on

November 29 to December1. With an impressive portfolio of diverse products from top end electronic­s to kitchen appliances, furniture, mobile phones and computers and many more, Singer is recognized as one of Sri Lanka's and the world's biggest household names. The Singer Lifestyle exhibition will showcase each and every brand represente­d under the Singer umbrella and will also give the consumer the opportunit­y to experience all of those brands - over 40 of them with over 1,000 products - under one roof. With exciting offers on selected products at unbelievab­le discounts of up to 5O% o, the items on sale at this event are bound to be of tremendous interest to shoppers.

Held at the BMICH, Singer Lifestyle Exhibition promises to go beyond the standard fare available at trade fairs and exhibition­s, says Mr Kumar Samarasing­he Director - Sales & Sewing Marketing at Singer.

" Our objective in staging this massive event is to give our customers the opportunit­y to come as a family and enjoy the day out. There is entertainm­ent, fashion shows, musical shows, activities for kids and food stalls alongside innovative and outstandin­g product launches and brand displays. lt's a fun filled experience for everyone."

Some of the latest technologi­cal innovation­s of brands represente­d by Singer in Sri Lanka will be on display at the exhibition. The Singer Lifestyle Fair is also an opportunit­y for smaller vendors and trade stall holders to reach a bigger crowd. ' They are given the stalls at a very nominal amount and are keen to come along every year. The proceeds from the exhibition is given for charity - from the very inception, the company views it as a project that reaches out to the customer and offers the customer a unique experience that combines entertainm­ent and activity." Adds Mr Samarasing­he.

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