230 Interactive wins Silver for Cinnamon Hotels at W3 Awards in New York

Sri Lanka-based Internet marketing firm, 230 Interactive (230i) has been internationally recognised once again with a Silver for website design excellence at the recently held W3 Awards in New York.

This award comes on the heels of 230 Interactive's previous achievements of winning Silver in the W3 Awards in 2010 and 2011. Sanctioned by the International Academy of Visual Arts (IAVA), this year's competition received over 4000 entries from around the world, the company said in a statement to the media.

230i's entry in the hotel and lodging category was for the re-launched website for cinnamonhotels.com that incorporates an intuitive and seamless experience for customers through an engaging home page that allows visitors to search and view the Cinnamon Lakeside Hotel with ease and efficiency.

In 2010, 230 Interactive won a Silver for the same hotel.

"It is an honor to be a part of this award," said Nalaka Amaratunga Head of Business Solutions Leisure Group of John Keells Holdings. "230 Interactive created a website for our hotel that is contemporary, interactive and on-brand which has helped us compete very successfully in this market space.

We have also gained recognition on an international platform through this Award."

As one of the country's fastest growing digital agencies, 230i is Sri Lanka's pioneer provider of virtual tours specialising in delivering high quality 360 -degree interactive solutions which are of the highest imagery and fully integrated to position a client amongst the best brands. "At 230i we focus on delivering results on the digital media scape for our clients.

It is encouraging to see many brands now realising the importance of this medium to their business," said Sanjay Mendis, cofounder of 230i. "We've always focused on the user and delivering the message effectively to them via digital because having just a website to promote a brand just doesn't cut it anymore."

Mugunthan Balakrishnan, co-founder added, "Digital media has now become a way of life and plays a huge role in consumer buying decisions. Our strategies are aimed at enhancing consumer experience through digital media solutions. Therefore it is vital that brands are prepared for this evolving media landscape."