"MAKE A DIFFERENCE "- that made a difference in the history of Lankem Robbialac

Any product needs a strong promotion strategy and Lankem wanted to make a difference. Difference is easy to describe but difficult to make it real. Yet Lankem made that difference a reality to the world. Their product Robbialac paints created a difference to the country and its people through their promotion strategy. The company wanted to be different from the prevailing promotion market and to go beyond material benefits. The whole idea was initiated because of a simple thought to fulfill the dream of a majority of parents to visit places like Dambadiva and Thirupathi.

There were 130 people who got the opportunity to visit Dambadiva and Thirupathi. Most of these parents have been longing to visit these places but never had the comfort of receiving that opportunity. They never expected that this experience would ever occur in their lives. One of the winners, Mr. A.Karmegam claimed with tears "I never thought I would be able to go to Thirupathi. This is enough for my entire life time.

It changed my entire world and life and I don't know how to be thankful to this company". The company was able to give a moving personal experience to each and every parent there. From the moment of the departure to the arrival to the home country the company took the total responsibility. They ensured the best in accommodation, food, transport, safety and everything else they needed. Another winner Mrs.Dorick Fernando made it clear, "We received a comfortable accommodation, transport, safety, everything that we needed and most of all a great experience".