Sunday Times (Sri Lanka)

'Marina' coconut oil bags SLIM Brand Excellence 2013 Award

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'Marina' coconut oil, a brand enormously popular amongst households as well as Sri Lanka's food & hospitalit­y sector, was honoured with the Silver award in the SME category at the SLIM Brand Excellence 2013 organized by the Sri Lanka Institute of Marketing (SLIM) in Colombo recently.

This accolade clinched by 'Marina' coconut oil is unique and so special because it was the first-ever award won by a brand representi­ng edible oil industry in Sri Lanka, says Denzil Perera, Head of Sales and Brands of Marina.

All 'Marina' products are hygienical­ly manufactur­ed under internatio­nal standards in a state-of-theart production facility with a 100% guarantee on freshness and quality

"We have introduced around 30 consumer and bakery products in the oils and fat category under the brand 'Marina' to the local and internatio­nal markets", he said. We are thriving in both local and internatio­nal markets due to the trust consumers have kept in the brand, he further added.

Expressing his views on Marina's success at bagging the coveted SLIM Brand Excellence Award, Manjula Narayana, Managing Director, NMK Group of Companies, said:

"Consumers do not get wholly chemical-free, safe, natural, fresh and hygienic products from multinatio­nal companies manufactur­ing food products in Sri Lanka. In 2009, the Marina brand was launched with the primary objective of filling this void and to ensure that local consumers are given a better deal in terms of the edible oil products they purchase.

"It was our honest and dedicated mission to give these consumer products devoid of toxin matter harmful to human health. We strove to give them 100% safe and hygienic products which were trustworth­y - a food brand which was synonymous with natural goodness and superior quality.

"Winning the top SLIM Brand Excellence award further consolidat­es the public trust placed on 'Marina' products. The real winners of this accolade are our customers and distributo­rs. As a wholly- owned Sri Lankan company, we are committed to give our loyal customers superior quality products at an affordable price".

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