Etisalat Lanka wins at Sumathi Awards 2013
Etisalat Lanka, the leading mobile telecommunications innovator in the country, was awarded the 2nd Runner Up for Etisalat Play TV commercial, at the recently concluded Sumathi Awards 2013.
Organised by the Sumathi Group of Companies, Sumathi Awards is Sri Lanka's leading award ceremony that recognises the best achievements in the Television industry. Having commenced in 1995, this is the 18th edition of the award ceremony.
Success of Etisalat continues from its win at the Sumathi Awards by winning the '1st Runner-up' award at the 2012 award ceremony.
Etisalat Lanka's 'Play' is a unique postpay package intro- duced to the Sri Lankan market in July 2013. 'Play' allows Etisalat customers to get a customised package based on their usage preferences. 'Play' customers are offered bundles of free talk time minutes, free SMS' or free data for a competitive price. If a customer requires more free talk time, the "Talk-O-holic" package is available and if a customer needs to send out more texts the "Text Guru" package is an option, while a customer who prefers to surf the Web can choose the "Data Master" package.
Speaking about the achievement, Etisalat Lanka Director/CEO Dumindra Ratnayaka stated, "We are proud that our Etisalat Play commercial was selected as one of the top winners in this competitive category." He added that this demonstrates how well the Company's Marketing Team along with their external partners has been able to bring out the essence of the 'Play' package in a creative and impactful manner. He further added, "At Etisalat, we have always believed in fulfilling the needs of our growing customer base and this 'Play' package is a result of such commitment. With the rapid changes in today's technology, the Company is always looking at ways to come up with innovative products for our valued customers."