"Goldenes Lenkrad" and "Grünes Lenkrad" 2013: Double victory for BMW
New BMW X5 winner in the SUV category. "Grünes Lenkrad" (Green Steering Wheel) goes to the BMW i3. CEO Dr. Norbert Reithofer and chief development officer Dr. Herbert Diess were presented with the coveted awards bestowed by the magazines "Auto Bild" and "Bild am Sonntag".
On 16 November 2013, they both made their first appearance together at dealers - the new BMW X5 and the revolutionary BMW i3. Just a few days earlier, both cars had also helped BMW seize a brilliant double victory in the competition for the "Goldenes Lenkrad" (Golden Steering Wheel) 2013 awarded by the magazines "Auto Bild" and "Bild am Sonntag". At the same time, the new edition of the BMW X5 delivered a premiere: The "Goldenes Lenkrad" for the SUV category was awarded to a BMW model for the first time. The electrically powered BMW i3 was honoured with the "Grünes Lenkrad" 2013, which was awarded to the Munich premium auto- mobile manufacturer for the second time. In 2007, the company had already been bestowed with the prize, which was inaugurated that year, for its path-breaking Efficient Dynamics technology.
The choice of winners from the current automobile year is based on a Europe-wide public vote involving around 200,000 readers as well as on the judgment of a jury of experts comprising racing drivers, designers, technicians, editors and prominent testers. The two trophies were presented to the CEO of the BMW AG, Dr. Norbert Reithofer and development chief, Dr. Herbert Diess, during a festive gala in Berlin yesterday.
The second success in the contest for the "Grünes Lenkrad" also underscores the first. Efficient Dynamics technology laid the foundation for a constant enhancement of driving pleasure coupled with a simultaneous reduction in fuel consumption and exhaust emissions. The BMW i3 puts this principle into practice with the utmost consistency. It is the world's first premium automobile designed from the outset to be powered solely by electricity. The car's 125 kW/170 hp electric motor facilitates emission-free mobility,
whilst ensuring brandtypical driving pleasure through supreme agility and outstanding acceleration.
Sony Music, a global music giant, partners with Etisalat, a leading mobile operator, to announce the launch of Sri Lanka's first of its kind unlimited music, video and image download service - 'Music Unlimited'. This daily data subscription service allows consumers to own their favorite music from the vast Sony Music Catalog of 2 million songs along with videos and images across Sinhalese, English, Tamil and Bollywood repertoire! To meet the increasing demand for easy and legitimate access to music, this service presents a unique music solution to consumers.
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