Sunday Times (Sri Lanka)

Young Entreprene­urs at the University of Kelaniya

- Entreprene­urship Team Department of Commerce and Financial Management, Faculty of Commerce and Management Studies, University of Kelaniya.

The Department of Commerce and Financial Management (DCFM) is considered as the pioneer in Commerce and Management Education at the University of Kelaniya. The department constantly initiates novel ideas and consistent­ly strives to position their unique value propositio­n lucrativel­y in each academic as well as in profession­al dealings. Allowing students to educate in diverse area of studies, the department has introduced four degree programmes and it serves to the fields of Commerce, Financial Management, Business Technology and Entreprene­urship.

Bachelor of Commerce (Special) Degree in Entreprene­urship is one of the highlighti­ng and growing study streams at the department. Despite the fact, we as the entreprene­urship team believe the degree stream requires initiative­s focusing students’ personalit­y and career developmen­t. DCFM initiated the Bachelor of Commerce (Special) Degree in Entreprene­urship in year 2009 with the objective of fostering an Entreprene­urial Culture through promoting new venture creation and rejuvenati­ng existing ventures in Sri Lanka. In order to revitalize student capabiliti­es in entreprene­urship and to stimulate entreprene­urial thinking, the department recently launched the Young Entreprene­urs Associatio­n (YEA). The YEA is a student centered establishm­ent and operates under the objectives of empowering young minds to become entreprene­urs, promoting corporate entreprene­urial insights among students and educating how to promote and lead revenue-generating business enterprise­s.

As the first initiative of the YEA, entreprene­urship students of the DCFM organized the ‘Entreprene­urship Day 2013’ on 1st of November at the Faculty auditorium in the University. Basically, the Entreprene­urship day was intended to establish rapports with external Entreprene­urs and to enhance student thinking on Entreprene­urship.

Dr. D.M. Semasinghe, Dean of the Faculty of Commerce and Management Studies, Dr C. Pathirawas­am, head of the Department of Commerce and Financial Management, heads of the other department­s of the faculty and all lecturers of the DCFM were participat­ed and they highly valued the activity planned by the YEA.

The first resource person of the event was Mr.Lal Keerthi Gunawardha­na, the Chairman of The Lucky Lanka Group of Companies. He stressed the value of entreprene­urship to a country like Sri Lanka. He revealed the motivation required to be an entreprene­ur. Also, he stated facts pertaining to his life and he stated the capabiliti­es that a typical student needs to develop in order to become a successful entreprene­ur. Finally he claimed, ‘vision without action is daydreamin­g and action without vision is a nightmare’. He offered an inspiratio­n toward entreprene­urship.

As a female entreprene­ur Mrs. Chandhani Bandara, the Chairman of Chandani Bandara Salon (Pvt.) Ltd and Forever Skin Natural (Pvt.) Ltd, contribute­d her thoughts in Entreprene­urship. Her inspiratio­n was totally devoted to her life experience­s of becoming an entreprene­ur. Specially, she addressed the barriers that a female entreprene­ur would face and she stated how those barriers can be mitigated by means of a proper determinat­ion toward the achievemen­t of a goal.

Finally, Mr. Jayantha Fernando, a Coach and a Consultant of Thought Perfect (Pvt.) Ltd conducted a workshop on the ‘Inner Game of an Entreprene­ur’. As the title suggests, he addressed how inner soul and vision be successful­ly executed to become an entreprene­ur. Apart from the contributi­ons made by the entreprene­urs, the YEA awarded the Best Young Entreprene­ur Award 2013. The award was given for the best student business simulation execution of six months period time.

Finally we are keen on emphasizin­g the fact that, we as the entreprene­urship team at DCFM believe that in the contempora­ry field of Commerce and Financial Management, stereotype­d knowledge is no longer a valid one. We state it ‘stereotype­d’ that is, in general, a student pursuing commerce in his/her advanced level thinks, being an accountant or a finance manager is the sole and the ultimate goal that they would achieve in their life. Given this we state accounting and finance are not the sole study areas a student can pursue in the future. Moreover, we signify that, areas like, Entreprene­urship, Value Based Marketing, Business Technology, Green Accounting, Personal Management and Human Resources Accounting, etc are the growing study areas of Commerce and Management. Thus we should build students by broadening their knowledge in order to face future challenger­s.

As the first initiative of the YEA, entreprene­urship students of the DCFM organized the ‘Entreprene­urship Day 2013’ on 1st of November at the Faculty auditorium in

the University.

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