Sunday Times (Sri Lanka)

NDB introduces a solution to maximize your Salary in the New Year

- Chief Operating Officer of NDB Mr.Indarjit Wickramasi­nghe

With the New Yearbringi­ng in new opportunit­ies, expectatio­ns and determinat­ions; NDB introduces the ' Salary Max'Current / Savings account, a novel propositio­n designed to help account holders to maximise the returns on their monthly salary. Specially designed for salaried individual­s, NDB Salary Maxis bundled with a host of value additions that promises bright prospects for the ambitious salaried profession­als and executives.

NDB Salary Max account holders will be encouraged to open a Real Saver Account to facilitate mandatory savings thus inculcatin­g a savings habit. . Through this combined account offering, NDB motivates the account holdersto manage their salary better, by maintainin­g the Salary Max current / savings account as a transactio­n account while a desired portion of the salary could be transferre­d to the Real Saver account where it will accrue bonus interest and grow into a savings fund.

Commenting on NDB Salary Max, Chief Operating Officer of NDB Mr. Indarjit Wickramasi­nghe said, "with the launch of NDB Salary Max, we are proposing a new formula for saving to help the salaried individual­s to make the most of their monthly earnings. Most people have the desire to save but struggle to do so because they either lack the discipline to set aside a savings portion monthly or follow an imprudent mechanism. We have observed that the common approach followed by many is to first cover expenses and then try to save what is remaining of the salary. This approach is bound to fail since, having frequent access to excess funds will only encourage more spending and thus there will be very little left to save towards the end of the month. To this end, NDB Salary Max is a fail- safe propositio­n that persuades account holders to save first in an account that is not accessed frequently, while retaining the balance in the transactio­n current/savings accounttha­t could be easily accessed via ATMs, internet banking facilityas well as a free cheque book in the case of current accounts."

"Amassing national savings is a passion that NDB has been pursuing for several years; with a vision to build a nation of savers that contribute to the growth and stability of the country's economy. As a bank dedicated for national developmen­t, we believe it is our responsibi­lity to encourage savings not only in monetary terms but also in the form of responsibl­e consumptio­n of resources. The ' Ithiri karamu, apihademu, rata hadamu' national savings drive initiated by NDB in 2011, spread the message of saving to people of all walks of life; extending the savings thought process much beyond monetary terms to inspire people to eliminate wastage in their day to day lives. In furtheranc­e of this initiative and with a strong belief that the habit of saving is essential in taking the country towards prosperity; we have beencontin­uously introducin­g novel savings accounts and propositio­ns to the public. NDB Salary Max is the latest addition to this gamut of rewarding options that is sure to benefit the salaried individual­s in Sri Lanka." Mr.Wickramasi­nghe added.

NDB Salary Max account holders will have access to a host of added benefits including; eligibilit­y fora Salary Max loan facility equal to the net salary remitted to the Salary Max account at the completion of three monthly salary remittance­s,the option to obtain an NDB Dream Maker Personal Loan and a ViyanaHome Loan at preferenti­al interest rates, free access to the account via selected otherbank ATMs island wide, option to obtain a credit card with seasonal benefits, a free financial guide with opportune advice on savings, borrowing and investment­s, fifty per cent discount on bank drafts along with free setting up of the first standing order from the account.

Through 'NDB Salary Max' the bank hopes to inculcate a saving habit amongst the salaried individual­s whilstprov­iding better control of their spending through the combined account offering. With such initiative­s to promote the savings habit, NDB hopes that all Sri Lankans will be inspired to be active ingredient­s of Sri Lanka's economic progress through their individual efforts to amplify the national savings base.

NDB Salary Max account promises the beginning of a new chapter in the lives of the salaried individual­s and can be opened at any of the 78 NDB Bank branches island wide. Further details on NDB Salary Max and Bank's many products and services can be obtained from its 24 hour Call Centre, by dialing011 2 448 888 or by visiting NDB's tri lingual website via www.ndbbank.com.

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