Nations Trust Bank launches "Nations Savings Month" in January, 2014
Nations Trust Bank is one of the fastest growing banks in Sri Lanka today and is on a rapid expansion strategy aiming to reach a larger population of customers across the country. Its' market positioning of being the benchmark of customer convenience is ably supported by a host of financial products and services to a wide customer segment. The Deputy General Manager Retail and SME Keshini Jayawardena of Nations Trust Bank PLC shared her views on their latest promotional campaign "Nations Savings Month".
Q. What is the main intention and purpose of launching this "Nations Savings Month" promotion this January?
A. The main objective of this campaign is to create awareness of the range of savings products offered by Nations Trust Bank. Customers generally plan their
The "Nations Personal Investment Plan" and "Nations Kidz Investment Plan" accounts offer higher interest rates in comparison to the market and helps the customer to plan and build a future for themselves and their children by regular , systematic savings. Furthermore the "Kidz Savings Account" offers various gifts to the child saver, based on the account balance maintained.
finances in the beginning of the year and we hope that this promotional campaign will help customers in choosing the right savings product to suit their personal needs and plans. Furthermore it also serves as an educational campaign aimed at promoting a savings mind set in our customers, something which is required for our country to move towards a prosperous future.
Q. What are the benefits that the customers receive through this campaign?
A. Nations Trust Bank has a portfolio of savings products which the bank has designed keeping our most vibrant and promising customer groups in mind. The Nations Savings month allows customers to choose from Nations Salary Saver, Nations Personal Investment Plan, Nations Kidz Investment Plan, Nations Kidz Savings or Nations Saver accounts to be eligible for an attractive gift. This special offer is in addition to the number of value additions and benefits we feature on these savings products.
Q. What kind of value additions and benefits are featured on the savings accounts?
A. The savings accounts are bundled with many value additions. The "Nations Salary Saver" for example, offers a host of privileges such as free Internet and Mobile Banking, free SMS Banking, waivers of set-up fees on standing instructions , and unlimited free ATM withdrawals from over 1,000 ATMs island wide. It also offers special benefits including joining fee & 1st year Annual Fee waivers on American Express/Master Credit Cards, joining Fee & 1st two years Annual Fee waivers on Nations Shopping Debit MasterCard and a 1% rate reduction on Nations Personal Loans. Customers value these benefits and this is one reason why the Nations Salary Saver product has gathered tremendous momentum as the first ever Salary Saving scheme in the retail banking sector.
The "Nations Personal Investment Plan" and "Nations Kidz Investment Plan" accounts offer higher interest rates in comparison to the market and helps the customer to plan and build a future for themselves and their children by regular , systematic savings. Furthermore the "Kidz Savings Account" offers various gifts to the child saver, based on the account balance maintained.
The Nations Savings Month Promotion is valid from 1st to 31st January 2014. You can simply walk into any Nations Trust Bank branch and open any of the aforementioned savings accounts and enjoy these benefits. For more information of this campaign, customers are required to call the 24 hour Contact Center on 011 4 711 411.
Nations Trust Bank PLC now operates 72 branches, an ATM network of 101 locations and is the Sole Acquirer and Issuer for American Express Cards in Sri Lanka.