Hameedia, Pioneering the Fashion Industry with the launch of 'Grooming Consultants'
Continuously setting the benchmark in the fashion industry, Hameedia, Sri Lanka's leading menswear specialist strives to further enhance the brand's service standards with its latest innovative customer care solution, 'Grooming Consultants'. Staying in-line with the evolving needs of its clientele, the launch of 'Grooming Consultants' ensures that all Hameedia customers are guaranteed an exceptional service as well as a positive and personalized client experience.
Commenting on Hameedia's personalized grooming consultancy services, Fouzul Hameed, Managing Director, Hameedia stated, "At Hameedia we are passionate about fashion. This is reflected in every minor detail undertaken by us. Currently, over 50 percent of our retail staff are capable of delivering 360 degree grooming and fashion solutions from tailoring to fashion consultancy, to offering total wedding solutions for grooms. This new service practice is set to change the realm of customer service in fashion and set a new benchmark in the industry."
Hameedia has been a pioneer in the retail fashion industry and has over 65 years of experience. The fashion brand continuously drives innovation in the industry, constantly raising the bar for quality standards. The concept of 'Grooming Consultants' which is yet another first in Sri Lanka, is aimed at offering discerning clients an unmatched personalised service that is swift and hassle free. The 'Grooming Studio' is an innovation created by Hameedia to offer total grooming solutions all under one roof. Solutions offered include the selection of a groom's attire, the co- ordination of his suit with his bride's clothing and personal grooming advice which pays close attention to details such as the groom's posture and haircut.
The launch of ' Grooming Consultants' will enable Hameedia to deliver the ultimate customer service experience which will further strengthen the renowned Hameedia brand. Fouzul Hameed further added, "Sri Lankan men have evolved over a period of time and with changes in their social behaviour, their requirement for fashionable product solutions has also evolved. 'Grooming Consultants' will ensure that the discerning customers of Hameedia will enjoy a positive fashion experience which will result in customer satisfaction for our clients and a sustainable competitive advantage for our brand."
Fashion Bug, one of Sri Lanka's leading retail clothing stores with over 17 outlets island-wide, recently stepped up and took an initiative to donate the needy suffering from continuous and devastating flooding during the past few days caused by heavy rains.
Stepping up for this initiative in a small town in Pelenda Mathugama area, Fashion Bug Director Shabier Subian said that people affected from this natural disaster are desperately in need of help as showers are expected to continue. ''During these hardship times private organizations must come forward in order support the public specially people who are displaced and who were affected with floods.''
''We're proud to be a part of this and we encourage all other private organizations to come forward and make a contribution in these areas as the community is in need of help in order survive and get through day to day activities,'' he further said.
The country's Disaster Management Centre reported that during the last few days of rain, over 115,000 people have been affected by floods and landslides throughout the island, killing at least 23 people, with nearly 30,000 being housed in schools, temples and community halls.
As a part its notable CSR activities, the company donated more dry rations which contained essential means of food and pure bottled drinking water for more than 250 affected families in the small town with the guidance of the Mahanayake Thero of Raja Maha Viharaya temple, where it was then distributed amongst the community.
The temple's Mahanayake Thero commended the company for its donation. "We are very delighted and thankful to see Fashion Bug coming forward and contribute towards this cause and helping families by providing them the basic necessities."
Fashion Bug commenced its operations since 1994 as a partnership business with 4 partners and a staff population of just 15, and today it possesses over 17 stores throughout the country with a workforce of over 1200 employees, and stands among the leading clothing stores in Sri Lanka catering with the fashion motto of 'Changing life Styles'.