Sri Lanka launches joint promotion in Shanghai to attract Chinese tourists

Sri Lanka Tourism (SLT) last week launched its second joint mega promotion campaign in China called “Sri Lanka Shines in Shanghai ” in the Shanghai City, following up on the major success of its first event held in Beijing last year.

The event was organized under the guidance of Basil Rajapaksa, Minister of Economic Development, who was present at the event along with SLT Chairman Bhashwara Gunarathna and SLT Managing Director Rumy Jauffer along with Sri Lankan travel agents, tour operators, hoteliers and Government organisations representing the industry.

Over 120 leading Chinese media representing electronic and print were present at the media conference that followed the launch.

Also included was a “B2B Travel & Tourism Forum” at the Pudong Shangri La Hotel with over 200 Chinese travel agents and representatives of trade institutions meeting more than 40 Sri Lankan leisure and trade sector operators.

Another event was the Shopping Mall activation at “Nanjing Lu Century Square” shopping mall which saw Sri Lankan dancers, drummers taking the stage to entertain the Chinese public, while a large number of Sri Lankan firms displaying their products and services such as tea, spa, ceramic-ware, Gem and Jewellery, garments , handicrafts etc. during the campaign.

SLT said in a media release that the Sri Lanka Tourism Promotion Bureau will execute a major advertising campaign to promote Sri Lanka through outdoor advertising such as LED Hoardings, Light box advertising and newspaper advertisements, Radio jingles, Web marketing and also a PR campaign to gain the attention of the Chinese travel and trade companies over Sri Lanka. The campaign will be exclusive to Shanghai city and aims to reach the target audience in Shanghai through the outdoor promotional campaign which will roll out during and prior to the event.