Nippon Paint goes digital to reach tech-savy customers

Nippon Paint Lanka aims to make home decorating more convenient and customised with the launch of an interactive web page and mobile app that will help take its decorative and environment friendly coatings closer to tech- savy customers.

The launch of Nippon Paint's, iColour Visualizer, a specialised online digital tool, will enable customers to upload photos of their home and virtually drag and drop colours to see it come to life. The iColour Visualizer allows customers to match colours of their choice and visualise the finished impression before actual purchase for application.

"With over four million internet users and growing internet penetration particularly on mobile platforms, our shift into the digital space will not only help us keep pace with market trends but also revolutionise the traditional colour selection process," Raja Hewabowala, Managing Director, Nippon Paint Lanka said.

Colours can play an important role in setting the mood in our most private and treasured living space. The right combination of colours can help add energy to a dull room or tranquility to a chaotic one. A number of shades and accents throughout one's home can help achieve a balanced and colourful life.

Apart from the iColour Visualizer, the interactive web page www.nipponpaint.com.lk will have a dedicated section that will educate customers on basic colours and how it adds value to their lives. The web page offers an unlimited range of colours to experiment with, selection tips, moods they create and the tricks on usage. Any colour selection online or through the mobile app will be identically matched at the point of purchase.

"We are delighted to add value to the paint selection process and make it more convenient and interactive to our customers. Nippon Paint is our premium range and through our digital tools we want to help our customers select the most appropriate colour combinations that reflect the look and feel they desire," Hewabowala said.