DIMO wins the CIMA Business Case Award 2014
Diesel & Motor Engineering PLC (DIMO) was declared a winner at the Business Case Awards of 2014 organised by the Chartered Institute of Management Accountants (CIMA). The awarding took place at a lavish ceremony held on the 12th of November 2014 at Cinnamon Lakeside Hotel. DIMO faced intense competition amongst a host of distinguished companies to emerge victorious with their case study titled, “How focusing on their purpose served our purpose”.
This year’s participants from across the private and state sectors strived to identify and narrate specific real-life occurrences in their own organisation through business cases. The positive “ImpACT” of their meticulous planning, eloquent execution and continuous improvement of their business strategies needed to be articulated on paper and presented to a panel of distinguished judges.
DIMO’s award winning business case study focused on the TATA Commercial Vehicles’ incredible success story. It laid out their customer centric approach in sustaining the market share that they had been able to achieve ever since the end of the war in 2009. Factual evidence was presented on how DIMO was able to deliver customer centric services despite the challenges of intense competition and fluctuating economic factors. Highlighted areas of the case were the customer segmentation approach and the customer reach that the TATA team introduced to create the competitive edge that resulted in the firm establishment of their market share leadership.
A cross functional team that included Madurika Samarasekera, Prabodha Shawn Silva and Varuna Jayasinghe prepared and presented the business case to CIMA. And invaluable contributions towards its success came from Rakhita Gunasekera, Thushara Luvis and Shalika Lakmali. Speaking about the business case, Mr. Ranjith Pandithage, Chairman and Managing Director of DIMO was quick to praise the diligence and commitment of the team that worked on the case study, while highlighting the dedication of the management and the operational staff in delivering a total solution to their customers, “The unique case of TATA’s success in Sri Lanka is one that I am proud to say that DIMO helmed for more than half a century. The TATA team that successfully executed the strategies detailed in the case study opted to be different in- order to fulfil a customer’s individual needs. I wholeheartedly congratulate the outstanding efforts of the business case team to showcase these achievements and its impact on our organization to win this notable award”.