Odel radiates Love and Light in sparkling Christmas makeover

Love and light were in abundant evidence when Sri Lanka’s best loved department store Odel literally switched on for Christmas 2014 in scintillating style at its flagship edifice at Alexandra Place, on Saturday 15th November.

A twelve-foot Christmas tree decked in myriad twinkling lights now welcomes visitors at the store’s ‘Boulevard’ entrance in an early reminder that the festive season will soon be upon us, and giving shoppers an inkling of the fairyland transformation that awaits them inside.

Perfectly synced with Odel’s theme of ‘Love & Light’ for this year’s edition of its annual Yuletide makeover, the exterior décor and the Christmas tree were formally switched on by one of the store’s premier loyalty customers at the formal unveiling of the Christmas makeover, setting off a chain of events that included a guided tour of the store for media and a glamorous fashion show accompanied by the soulful sounds of Voice Print.

“Odel is an important new member of the Softlogic Group, and we have extensive plans for the brand and the retail chain,” Odel and Softlogic Group Chairman Ashok Pathirage said. “Since Christmas symbolises a new beginning, it is fitting that this exciting makeover, which caters to the many thousands of Odel shoppers, is the first major event since the acquisition of the brand by Softlogic."

The sparkling seasonal transformation of Odel’s flagship store is manifest in three principal colours, Blue, Purple and Green in rich jewel tones, and uses mirror balls, Christmas trees and bright stars that evoke the traditional imagery of the festive season. The Alexandra Place roundabout has also sprouted Christmas trees in a synchronous celebration of the store’s theme.

Visitors to Odel in December can also shop for longer, with the Alexandra Place store staying open till 10 pm from 1st to 19th December, and till 11 pm from 20th to 24th December. All other Odel stores in Sri Lanka will remain open till 9pm from 1st to 14th December and till 10 pm from 15th to 24th December.