Sunday Times (Sri Lanka)

Singer achieves Rs. 20.8 billion revenue in first nine months

- Asoka Peiris

Singer Sri Lanka, the country’s consumer durables giant, capped a strong third quarter by announcing group revenues of Rs. 20.8 billion in the year to date, a growth of 12% over the prior year. Revenue growth was driven primarily by significan­t gains in the retailer’s Communicat­ion and Digital Media segment, as well as improvemen­ts in the country’s business conditions.

The Company’s Communicat­ion and Digital Media segment expanded by 31%, when compared to the same period of the previous year. Every other segment in the retailer’s business portfolio, with the sole exception of the Transporta­tion segment, notched substantia­l gains: the Agro segment grew by 19%, while sewing products grew by 15%, furniture grew by 13%, white goods grew by 12%, kitchen-related products grew by 11%, and consumer electronic­s grew by 6%.

The Company’s revenue growth boosted its bottom line, with gross profit increasing by 10%. Although selling and administra­tion expenses increased by 12%, due to inflation and an increase in rents and electricit­y, other operating expenses declined by 8%. The net finance cost decreased by 11% due to a decline in interest rates and a tight control of borrowings.

As a result, Singer Sri Lanka’s net profit increased by a robust 29%. The Company’s subsidiary, Singer Finance (Lanka) PLC, also recorded steady growth, with revenue increasing by 6% and net profit increasing by 3%. The Group’s overall net profit, in the year to date, rose by 23%.

The Group continues to solidify its position as the country’s leader in the retail of consumer durables. Singer (Sri Lanka) is continuall­y strengthen­ing its industry-best retail and service networks and enhancing its portfolio of world-class brands and products. For example, during the nine months under review, Singer (Sri Lanka) was appointed the distributo­r for three of the world’s most renowned brands: Sony and Sharp, from Japan; and the American computer technology brand, Dell.

By continuall­y enriching its value propositio­n, Singer is certain that it will continue to set the benchmark for ‘trusted excellence’ in Sri Lanka.

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