Celltick and Mobitel Partner offer Interactive Home Screen Service to Sri Lankans

Celltick, a global leader in mobile initiated commerce, said this week that it has partnered with Mobitel to deliver an interactive high value location based service, based on its patented LiveScreen platform.

The partnership will enable Mobitel to provide high value services to millions of customers in Sri Lanka.

Celltick’s LiveScreen service provides a network-efficient way to provide targeted location based interactive engagement to mobile customers on the home screen. Celltick provides a managed service to Mobitel enabling a high-value, interactive and non-intrusive experience for Mobitel customers. LiveScreen’s capabilities ensure personalization of the service and the ability to deliver context-aware messaging that is optimized for user satisfaction. With this platform Mobitel offers its customers unique high value coupons for physical goods and services around them, the local firm said.

Commenting on the partnership Chief Executive Officer - Mobitel, Ranjith G. Rubasinghe said, “With this partnership and this innovative service, we will enhance our mission by offering a quality service that ensures customer satisfaction. Mobitel strives to change the ICT landscape in Sri Lanka, and this step is one shift towards that transformation. We look forward to continuing our ties with Celltick to collaborate on further innovative services in future”.

Abraham Punnoose, Managing Director of Celltick India noted that their services based on LiveScreen have been extremely successful with consumers and ‘we are glad to offer a tailored service for Mobitel’.